Is it a good idea to encourage readers to leave the sales page?

5 replies
Recently I posted the following thread in the Offline Section:

The aim of the thread was to find out if anyone would consider buying an easy to use, conversational profiling technique that could be used when recruiting 'Paid on Performance Only', in other words, 'Commission Only' sales personnel.

But I was trashed because the post was not entertaining enough - it simply didn't grab the reader. However, some responders saw passed my boring writing style and agreed that this kind of information would be useful to offline marketers who are either considering or actively recruiting 'Paid on Performance Only' sales personnel to build their business.

I believe that this information is valuable because; it's possible to get an accurate profile (covertly, if needed) of what will motivate and influence prospective candidates whilst having a brief casual conversation with them. And anyone can learn how to use the technique within a couple of hours.

For example, the proposed WSO would reveal how to immediately identify an individual's 'hot buttons' and how to manipulate them for maximum effect (particularly, in an interview situation. Although, the techniques may be used for motivation existing staff, in general or persuading potential customers to purchase)

I've heard people say, that copywriting is: "Salesmanship in print". But I haven't found that to be the case, because for thirty years I've successful recruited thousands of 'Paid on Performance Only' sales personnel. And believe me, it takes some selling trying to convince someone who has probably never heard of your company and knows nothing about your market to take a leap of faith by accepting a 'Paid on Performance Only' sales position.

In a one-to-one or one-to-many recruitment scenario, I produce astounding results but when it comes to writing, I have to face the facts...I SUCK!

So I have considered revealing two techniques in the sales letter (so that anyone who is interested could test the techniques on someone that they know in order to verify that the techniques work). But doing this would mean reader having to leave the sales page in order to test it which risks of them NOT coming back, or I'm worrying unnecessarily.
So my question: "Is it a good idea to encourage readers to leave the sales page and then hope for them to come back, or is it better to keep them on the page and risk them NOT understanding or believing that your products works?"
#clickbank #copywriting #encourage #good #idea #leave #page #readers #sales #sales page #wso
  • Profile picture of the author Prashant_W
    I'm no pro (barely qualify as a novice in fact) but here's what I reckon.

    You worry that what you present may be too complicated to explain on paper. Plus, you also say that you can convince folks a lot better in person. Copywriting is essentially salesmanship in print. From what I've read, that is the general consensus.

    However, I don't think that being able to sell in person automatically means that you'll be terrific on paper as well. There are so many different factors involved (tone of your writing, choice of words, typeface etc etc etc). And if you get some of them wrong, odds are people won't read much of your copy anyway. End result = Pint sized conversions.

    My take is that it is generally easier to explain a complicated process in a simple manner, face to face - as opposed to on paper. So if you have trouble explaining the complexities and the technicalities of what you want to present to potential sales personnel, you might want to hire someone to write it for you. Makes sense to me.

    After all, your reach would be a whole lot wider anyway.

    So to answer your question: No it's worse. It's like saying, "hey go home and think about it and let me know next week." Speaking from personal experience, I tend to flip the fellas' off when they come back to me.

    Plus when I was doing this telesales job earlier in the year, the conversions generally went down when our prospects said they'll think about it over the weekend.

    What you want is someone who makes complicated things simple (i.e a brilliant copywriter - there are plenty on the forum. Last I saw Mark Andrews was going at $500 or so. Don't know him personally, but his posts have been very insightful. Plus a lot of big folks recommend him around as well).

    Simplicity, according to Joe Sugarman, makes closing a sale easier.
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    • Profile picture of the author jimbo13
      Seems 100% of people who clicked your poll were not interested.

      So think about it.

      You sell a WSO for $7 as an unknown. You will be lucky to get 10 sales for this type of thing.

      Is that really worth your time? $70 or so is about £40

      The Offline Forum shows no demand at all for what you have to sell. And they are the only ones who may buy it. Just look at all the thread titles.

      They want ideas on what to sell and info on how to sell.

      So with your knowledge start to post threads on how to sell and comment on others.

      Give your two tips away on a thread for nothing and get your name known. You will be able to see how many people even go to view the thread to gauge the market.

      If I was you I would package what you have and sell it to SMEs in the UK as a training programme or recruitment type service.

      Just writing this I am thinking of stuff like this as a service type thing.

      You create relevant Job description and construct recruitment ad

      You Handle all candidate applications and responses

      You conduct telephone interviews with all relevant applicants

      You arrange interviews for shortlisted candidates

      You attend and assist with the interviewing

      Or teach all of that.

      Surely that is worth £1000 or more to someone? You would need to sell a heck of a lot of WSOs to get that.

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      • Just to answer your "leaving the page" question.

        If your "put it to the test" page is compelling, easy to do and absolutely proves your point.

        They should hop back to the main page (remember it can be risky).

        Just make sure your audience is truly amazed with the results.

        Or if you decide to give the WSO a "miss" because the "market" isn't there.

        The good news is - from your experience you know there is a market for your service.

        You could put a squeeze or a sales page on the web - drive your target audience to it - grab the emails and send them the "put it to the test" info.


        P.S. Prash mentioned Mark as a copywriter.

        Now for some bizarre reason he's busy checking the stocks at B&Q -

        You should be able to track him down on aisle 6.
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  • Profile picture of the author Raydal
    Asking the reader to leave the sales page is not a good idea.
    As you mentioned. coming back may be a hard sell, but if
    you have to you can use a "new page" link so your page
    will still be open and waiting after the close down the other

    Having the prospect go through an optin page before he
    comes to your main sales letter is a way of getting him
    to return after he receives your autoresponder messages.

    So the bottom line is that as much as possible do not ask
    the reader to leave the page.

    -Ray Edwards
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author CabTenson
    Jeez, man. I read your original post on the offline forum, and it was going good until you started getting into the technicalities of your process. OF COURSE you bored people! You gave them vocabulary words to learn and memorize!

    Otherwise, it would have been an interesting post.

    Look, I learned from being a math major in college that if you want to bore people, you talk about the technicalities. If you want to interest people, talk about the big picture and forcefully insert an interesting image into their brain...don't worry about how accurate the image actually is.

    Answer to your question: Yes, you should give your readers examples of how the system works. But, no, you don't want the examples to be something where they have to go away to see if it works.

    Explain the technique. Explain why it works. Give an example from your real life experience to prove it works. Make them FEEL like it would work if they tried it. But don't tell them to go away and try it!

    A great example of someone who does this in his sales letter: Stop Your Divorce! By Homer McDonald
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