Kelly posted on his Facebook about getting into an altercation at a pet store in Temecula, CA regarding their "puppy mill" operation. The owner locked the doors and called the police. It ended peacefully but it ain't over.
As Kelly pointed out in Facebook, they pissed off someone who's pretty good at SEO. I've no idea what he has in store for the pet shop, but I wouldn't want to be him. I've already seen him get slammed with negative comments on google places and facebook.
Anyway, I digress. I was talking about copywriters.
We're not exactly powerless either. And when you have a copywriter with over 50 sites sitting on the first page of google (yours truly), it's safe to say I know a little SEO too.
So let's talk hypothetical for a minute...
You recruit my services. I've written in your niche before and know the market very well. You send me your product, testimonial and latest research as well as your observations about what works in your particular niche.
I break my ass writing you a letter on "spec" because you're a known guy, a real baller.
Then you stiff me and don't even use my letter. All the while, you were planning something completely different. So you knowingly let me waste a week of my time developing something you'd never use.
Well, here comes the clue train.
I AM going to use it, just not for your product. For my own product. And I'll use everything I learned in your product as well as other research I did. I mean seriously, I've already gotten a sales letter and know the market, why the hell not?
Will you feel the sting? Seriously, probably not. But I'll get my money one way or another and the fact is, if it's going in my pocket, it ain't going in yours.