Meet The Greatest Words Ever Assembled...

8 replies
I know we’ve done this before.

But can we do it again. Because it’s always fascinating.


Would you be kind enough and post your all time favorite headline?

It’s got to be from an ad, website, sales letter, flyer, postcard or poster - not a press headline.


It’s the one you would most like to use.

The one that made you go “Wow, that is so _____ good!”

The one that made you say, “That’s why I’m a copywriter – to write stuff like that”


I love reading them.

Hope everybody else does – I’m sure you will.

Scroll down and just enjoy them.

Thank you so much.


Steve
#assembled… #greatest #meet #words
  • My favorite has been talked about to death but... I remember years ago when I first read it in a Southern California golf mag I was leafing through one day waiting to tee off. I wanted to buy whatever it was even before I read the body copy:

    "Amazing Secret Discovered By One-Legged Golfer Add 50 Yards To Your Drives, Eliminates Hooks and Slices...And Can Slash Up To Ten Strokes From Your Game Almost Overnight!"
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Joe Ditzel View Post

      My favorite has been talked about to death but... I remember years ago when I first read it in a Southern California golf mag I was leafing through one day waiting to tee off. I wanted to buy whatever it was even before I read the body copy:

      "Amazing Secret Discovered By One-Legged Golfer Add 50 Yards To Your Drives, Eliminates Hooks and Slices...And Can Slash Up To Ten Strokes From Your Game Almost Overnight!"
      Great minds think alike. Now there's a coincidence. Both of us posting up exactly the same headline at the same time.

      You've got good taste Joe!

      Warmest regards,


      Mark Andrews
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      • Profile picture of the author videolover7

        High School Student Loses Almost
        600 Pounds and Now Devotes His
        Life to Helping Others Get Skinny!

        Written by Halbert and "chock full" of persuasion elements...
        • Story
        • Curiosity
        • Specifics
        • Slang
        • Benefit (implied)
        VL


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        • Profile picture of the author wilmath
          A New Consumer Concept lets
          You Buy Stolen Merchandise
          if You're Willing To Take a Risk.

          That is the from Joe Sugerman in his ad for Consumers Hero.
          It is a curiosity headline that works. I saw it and thought "what the f***?"
          I couldn't help but read the next sentence.
          Joe stressed repeatedly that the job of a headline is to get you to read
          the next sentence. The next sentence is equally beguiling...

          We developed an exciting new consumer marketing concept. It is called "stealing."
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  • Profile picture of the author Mark Andrews
    Banned
    From John Carlton (fair enough no product attached, simply posted as a bit of a joke on John's part but very good nonetheless)...

    David Deutsch and David Garfinkel are sitting at a bar, guzzling scotch.
    Suddenly, the door opens, and in walk a priest, a rabbi, a nun and four ducks.
    “What is this,” asks Deutsch. “Some kind of joke?”

    And who could possibly forget this great headline from John Carlton...

    Amazing Secret Discovered By
    One-Legged Golfer Adds 50 Yards
    To Your Drives, Eliminates Hooks
    And Slices... And Can Slash Up To
    10 Strokes From Your Game
    Almost Overnight!

    This one-legged golfer ad always stuck in my mind and has influenced me greatly for a long time.

    I think it's excellent and is definitely one of my all time favorites.


    Mark Andrews
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  • Profile picture of the author markpocock
    "Borrow Money Quickly With No Credit.
    Lenders Hope You Don't Pay them Back"
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    Get a FREE 20 minute consultation on your sales letter. Contact me today
    And have the secrets A-List Copywriters - David Garfinkel & Parris Lampropoulos
    use in their multimillion dollar promotions
    www.markpocock.com

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  • Profile picture of the author markpocock
    FREE Money From The IRS
    If You're a Typical Taxpayer The IRS
    Owes You $10,740! Here's How To get
    Your Money In As Little As 90 Days
    Signature

    Get a FREE 20 minute consultation on your sales letter. Contact me today
    And have the secrets A-List Copywriters - David Garfinkel & Parris Lampropoulos
    use in their multimillion dollar promotions
    www.markpocock.com

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