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Will you help me with my slogan, please?

by Dietriffic
61 replies
As I get set to launch my first weight loss product, I find myself still struggling over a slogan.

I try to tell myself that it's not all that important, and yet I know it is.

But, trying to come up with something that defines the core idea, differentiates from others, and helps sell at the same time, is difficult.

There's no point coming up with something catchy if it doesn't sell. And there's no point in something that sells, but isn't relevant.

The product itself, was created with Einstein in mind.

He said that if he had one hour to save the world he would spend fifty-five minutes defining the problem and only five minutes finding the solution.

In my case, I simply asked my list what the perfect weight loss program would look like for them.

The answers to this question revealed in a very targeted way, the problems they feel prevent them from losing weight.

Without revealing the name (for now), the product I developed around the answers, is an online video coaching weight loss program designed, not to a principle (like eat less, move more), but to the problems that face those who need/want to lose weight, drawn from the multitude of responses I received.

But, like I've said, trying to come with a slogan to encapsulate the product is difficult.

For a while we were settled on 'Feel The Change In 5 Days' but with a slight reservation as to whether that's too much of a promise for the law.

Here are some others we came up with:
  • Do Try This At Home
  • The Final Fight To Put Fat To Flight
  • No Counting. No Craving. Just Curing! (the word 'cure' is in the product name)
  • The Ultra Healthy and Rapid Fat Loss Formula
  • The Fail-Proof Plan to Rapid Fat Loss
  • The Ultra Easy Video Coaching Fat Loss Plan
  • The Painless Rapid Weight Loss Plan

I'd love to have something which relates the core idea of having created this as a solution to every common failure point, but that's where I'm struggling.

A penny for your thoughts?

Can you share your favourite, or suggest something better?
#slogans #slogging
  • Profile picture of the author Jonathan 2.0
    Banned
    Hi Melanie. What about:



    {Edit} Here's an improvement on the first headline:





    The only Fat Loss Plan You'll Ever Need
    That Has Helped _____ People™
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Mark Pescetti
    Not nearly enough information for me to even know where to practically start thinking.

    The obstacles that get in the way of people who want to lose weight are invisible.

    They're emotional imbalances.

    They're mindset issues.

    They're things that are rarely even conscious.

    If I we to interpret HOW you're going to integrate the Einstien thought process into the weight loss blueprinting process each individual will discover for themselves...

    ...your program is one of self-awareness and the practical implementation of gradually overcoming the obstacles clients put in their own way.

    But what tools are you going to give clients that can empower them on such a profound level?

    And what about your program prevents them from regaining the weight, considering that usually 90+% of people do?

    All of the taglines you posted are way too vague.

    They're too generic.

    They don't inspire or elicit emotion.

    They don't tell me what, as a potential customer, what I should expect to receive in your program.

    They don't tell me what makes you different from the thousands of other weight loss programs promising me the same thing.

    Maybe your company name does. Don't know.

    Mark Pescetti
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    • Profile picture of the author Steve The Copywriter
      Hi Melanie,

      Of course I haven’t done any research and you have.

      But here’s a few “ideas” that might tie in with your course.

      All taken from barnstormingly* successful Ads.


      Eat 6 Times A Day Not 3

      How To Eat Your Way To A Slim Tummy

      Get Rid Of Both Cellulite And Fat – Without Dieting

      Miracle Fat Burning Foods

      Overcome The Body Chemical That Makes You Fat

      Doesn’t Just Shrink Fat Cells – It Destroys Them

      Lose Weight Easily And Never Gain An Ounce Of It Back

      I've Found A Crazy Lazy Way To Lose Weight - Guaranteed



      Steve


      P.S. * Translation for our US of A friends – incredibly, exceptionally, extremely etc.
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      • Profile picture of the author Dietriffic
        Originally Posted by Steve The Copywriter View Post

        Hi Melanie,

        Of course I haven't done any research and you have.

        But here's a few "ideas" that might tie in with your course.

        All taken from barnstormingly* successful Ads.


        Eat 6 Times A Day Not 3

        How To Eat Your Way To A Slim Tummy

        Get Rid Of Both Cellulite And Fat - Without Dieting

        Miracle Fat Burning Foods

        Overcome The Body Chemical That Makes You Fat

        Doesn't Just Shrink Fat Cells - It Destroys Them

        Lose Weight Easily And Never Gain An Ounce Of It Back

        I've Found A Crazy Lazy Way To Lose Weight - Guaranteed



        Steve


        P.S. * Translation for our US of A friends - incredibly, exceptionally, extremely etc.
        Hi Steve,

        Are they not more like headlines than slogans?

        I'm think more like Avis's 'We Try Harder', that type of slogan.
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        • Profile picture of the author Steve The Copywriter
          Melanie,

          Yes they were headlines.

          I shortened them down a bit.

          They can make brilliant slogans.

          If they "fit" with your course.


          Steve


          P.S. Avis's "We Try Harder" was one of the best headlines ever written - imho
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        • Profile picture of the author Dan Curtis
          Melanie,

          This is more than a slogan:

          Originally Posted by Dietriffic View Post

          I'm think more like Avis's 'We Try Harder', that type of slogan.
          This is an example of product positioning, and it is a brilliant classic example.

          Positioning was first developed by David Ogilvy in about 1969.

          Positioning in general -- and the Avis example specifically -- was first widely discussed by Al Ries and Jack Trout in a series of articles for Advertising Age magazine in 1972 called The Positioning Era.

          Al Ries says:
          "The essence of a brand is some idea or attribute or market segment you can own in the mind."

          The reason that many of the slogans you are considering sound too common or dull or trite is that they do not help to establish a position in the mind of the consumer.
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          • Profile picture of the author Dietriffic
            Originally Posted by Dan Curtis View Post

            Melanie,

            This is more than a slogan:


            This is an example of product positioning, and it is a brilliant classic example.

            Positioning was first developed by David Ogilvy in about 1969.

            Positioning in general -- and the Avis example specifically -- was first widely discussed by Al Ries and Jack Trout in a series of articles for Advertising Age magazine in 1972 called The Positioning Era.

            Al Ries says:
            "The essence of a brand is some idea or attribute or market segment you can own in the mind."

            The reason that many of the slogans you are considering sound too common or dull or trite is that they do not help to establish a position in the mind of the consumer.
            That's an excellent observation, Dan.

            This isn't very 'positional' but I've been thinking of something that brings in the 'celebrity' results that people are so familiar with these days. But, it's how to put a positive twist on that, so that people know it's not some crazy 'Lemon Diet' or the like.

            This isn't very good, but something along these lines:

            'The Simple Way To Celebrity Results'

            If I could convey 'celebrity' results for normal people, and done in an easy and achievable way for anyone, that might be golden.
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            • Profile picture of the author Horny Devil
              Banned
              Hi Melanie. Keep the best till the end, hey!

              At your service:



              'Around the waist in 80 ways'

              or

              Drop Inches Every Time
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  • Profile picture of the author Dietriffic
    @Mark,

    I tried to give as much relevant detail as I could, without swamping the post with information.

    I'm also fully aware that the problem with weight loss lies deeper. However, the customer doesn't think of the emotional, mental issues. They think of the problems (often just excuses) they that prevent them. So it's those I need to be seen to address by the customer, is it not? Even if I address the deeper problem in the program itself.

    The program gives coaching in every area that's feasible online. The diet isn't as restrictive as most, the exercise takes far less time than most, I address the mental aspect, I show them exactly how I prepare some meals, which is shown in video so that even if you have never switched on a cooker, you could follow me, and I've added community support and other features of accountability.

    What I've seen on this, so far, is up to 4kg and 6cms off the waist in the first week, going to 7.2kg and 11cm off the waist after 4 weeks.

    No starving, no 90 min/day exercise, no 'never eat this again', and no pills, potions, or gimmicks.

    It just plain works.

    However, how to put this into a slogan that's not generic continues to defy me
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    • Profile picture of the author Bruce Wedding
      Originally Posted by Dietriffic View Post

      What I've seen on this, so far, is up to 4kg and 6cms off the waist in the first week, going to 7.2kg and 11cm off the waist after 4 weeks.
      I long for a day when diets quit making impossible claims or the population becomes educated enough to recognize BS when they see it.

      7.2kg in 28 days? Not without liposuction, a massive tumor, huge amounts of aerobic exercise and virtual starvation.

      The math is very simple:
      1 kg = 7,700 calories (actually kCals)

      In order to lose 7.2kg, you need to burn 55,400 calories.

      55,400 calories burned in 28 days = 1,980 calories burned per day.

      The average woman 5'6 140lbs 35 years old burns 1409 calories/day BMR.

      Even considering 350 calories per/day of aerobic exercise, it is clearly impossible for her to lose 7.2kg of fat in 28 days. And I'm not even addressing your more ridiculous 1 week claim. It's all water and you know it, if you know anything about this business.

      As for your slogan, how about, "We make ridiculous, unsubstantiated and impossible claims like every other diet out there"
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      • Profile picture of the author Dietriffic
        Originally Posted by Bruce Wedding View Post

        I long for a day when diets quit making impossible claims or the population becomes educated enough to recognize BS when they see it.

        7.2kg in 28 days? Not without liposuction, a massive tumor, huge amounts of aerobic exercise and virtual starvation.

        The math is very simple:
        1 kg = 7,700 calories (actually kCals)

        In order to lose 7.2kg, you need to burn 55,400 calories.

        55,400 calories burned in 28 days = 1,980 calories burned per day.

        The average woman 5'6 140lbs 35 years old burns 1409 calories/day BMR.

        Even considering 350 calories per/day of aerobic exercise, it is clearly impossible for her to lose 7.2kg of fat in 28 days. And I'm not even addressing your more ridiculous 1 week claim. It's all water and you know it, if you know anything about this business.

        As for your slogan, how about, "We make ridiculous, unsubstantiated and impossible claims like every other diet out there"
        Want proof? I'm not the best with figures, especially when I start converting from kgs to lbs, etc.

        But, I think I got this right.
        Starting:
        Weight: 85.7 kg
        Waist: 97cm
        BMI: 28

        After Week 4:
        Weight: 78.5 kg
        Waist: 86cm
        BMI: 25.5

        Difference:
        Weight: -7.2 kg
        Waist: -11cm
        BMI: -3.5

        See the video evidence:

        Starting point: Waist and Weight

        After 4 weeks: Waist and Weight.

        This was my first test subject (husband), and the motivation to work my hardest to create this program.

        I've also tested it on a 53 y/o mother of two. The results weren't quite as dramatic, but very good considering age, etc, and one year later and she hasn't rebounded.

        I hope this satisfies you.

        Sure, it might not all be 'fat' they're losing. But, they're also gaining muscle, which counters on the scale. This is why I put more emphasis on the waist measurement.
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  • Profile picture of the author Dietriffic
    How about:

    Works In A Week. Lasts For A Lifetime!
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    • Profile picture of the author Steve The Copywriter
      Not bad - and you know what the research "triggers" were.

      Maybe make it less than a week.

      How about 5 days?

      Or

      Under 5 days?


      Steve
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    • Profile picture of the author Jonathan 2.0
      Banned
      Test my idea. : )
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    • Profile picture of the author bdnews
      Originally Posted by Dietriffic View Post

      How about:

      Works In A Week. Lasts For A Lifetime!

      Hi Melanie.

      I've read your thread and it's very informative. Fortunately I have no need for your product, but if I did the above line would attract me.

      1) The use of alliteration is nice.
      2) The contrast in application (week) to lasting results (lifetime) seems very appealing.

      Having said that, I have NO experience with this ad stuff. As you will see soon by my also asking for help as you did.

      Just giving you my novice opinion of not knowing any of this and what stuck out to me.

      Good Luck whatever you do...

      bD
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      • Profile picture of the author Dietriffic
        Originally Posted by bdnews View Post

        Hi Melanie.

        I've read your thread and it's very informative. Fortunately I have no need for your product, but if I did the above line would attract me.

        1) The use of alliteration is nice.
        2) The contrast in application (week) to lasting results (lifetime) seems very appealing.

        Having said that, I have NO experience with this ad stuff. As you will see soon by my also asking for help as you did.

        Just giving you my novice opinion of not knowing any of this and what stuck out to me.

        Good Luck whatever you do...

        bD
        The one thing I didn't like about this one was that it may give the impression that it's 'done and dusted' in a week.

        But you raising it to my attention again, has helped me reword it.

        Feel It Work In A Week. See It Last For A Lifetime.

        I think that's the best so far.
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  • Profile picture of the author Dietriffic
    I had, "Feel The Change In 5 Days"

    But, like the one above, I'm worried about the legalities of such a 'promise'.
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    • Profile picture of the author Steve The Copywriter
      I have no idea on the legalities.

      But I can't see how "feel the change" is a definitive promise.

      And if anybody is not happy I assume you have a full money back guarantee anyway.


      Judge - "WTF - does "feel" and "change" actually mean?"

      Person Suing You - "No idea your honour"

      Judge - "In that case get out of my court"


      Steve
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  • Profile picture of the author Eddie Spangler
    Here are couple nice potentials.

    Give us a week, get weight loss for life
    An ounce of dedication is worth 10 pounds of cure
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    Promise Big.
    Deliver Bigger.
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  • Profile picture of the author Masterminding
    I hope you like a reality check

    A slogan that can be used by a business in another market is not a good slogan, yes, even though all the corporate monsters have slogans that suck. They live off of their brand so they can get away with it (maybe), you can't.

    Bad slogans:

    - Feel The Change In 5 Days => I can also say this if I'm a religion
    - The only fat loss plan you'll ever need => dime a dozen (people want proof
    - Do try this at home => if my name is Netflix I can still use this

    See my point?

    I think the problem you're having is trying to come up with a slogan for something that can't be explained in a few short words without it losing meaning. In other words: the concept behind your product doesn't lend itself for a good slogan.
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    • Profile picture of the author Steve The Copywriter
      Melanie,

      You could "sloganize" yourself.

      Now, now everyone - please behave. For goodness sake.

      What I meant was - something like -

      Melanie's Masterplan For The Easiest Weight Loss - Guaranteed.

      Steve
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      • Profile picture of the author ejunkie
        Originally Posted by Steve The Copywriter View Post

        Melanie,

        You could "sloganize" yourself.

        Now, now everyone - please behave. For goodness sake.

        What I meant was - something like -

        Melanie's Masterplan For The Easiest Weight Loss - Guaranteed.

        Steve
        Now, this is a nice suggestion!

        Why not brand & position yourself, and not just your product. Well, in this case you do both!

        I think somehow bringing in the video course bit would enhance this thought further.
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    • Profile picture of the author Dietriffic
      Originally Posted by Masterminding View Post

      I hope you like a reality check

      A slogan that can be used by a business in another market is not a good slogan, yes, even though all the corporate monsters have slogans that suck. They live off of their brand so they can get away with it (maybe), you can't.

      Bad slogans:

      - Feel The Change In 5 Days => I can also say this if I'm a religion
      - The only fat loss plan you'll ever need => dime a dozen (people want proof
      - Do try this at home => if my name is Netflix I can still use this

      See my point?

      I think the problem you're having is trying to come up with a slogan for something that can't be explained in a few short words without it losing meaning. In other words: the concept behind your product doesn't lend itself for a good slogan.
      I totally agree.

      That's why I said:

      "But, trying to come up with something that defines the core idea, differentiates from others, and helps sell at the same time, is difficult."

      I don't think the concept is any more hidden than your average product that deals with a mainstream issue.

      I've just started reading 'Made To Stick' which helps with the whole approach to finding the core concept, but it really only helps you to identify it, not come up with it.
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  • Profile picture of the author ejunkie
    Hi Dietriffic,

    Not to sound an alarm or something...

    But be sure to check if you can use the word 'Cure' for naming a product or making a promise claim.

    I have worked with mainstream medical brands (i mean medical medical) and found them extremely cautious of using the word 'Cure' anywhere in their marketing materials. Some legal thingy I am often told. So firstly check that.

    Secondly, do be also sure about claiming things like '5 days' or 'In a week' etc. unless you back it up in some ways.

    Having said that... here are the ones that I liked from among those that you wrote...

    1. Feel The Change In 5 Days [Only thing is... the weight loss bit is not coming through. Your product name can solve that]
    2. The Ultra Easy Video Coaching Fat Loss Plan
    3. Works In A Week. Lasts For A Lifetime! [This is nice in my humble opinion]

    Sorry, I cannot offer you my suggestions as I still have not gathered what the product really does.
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    • Profile picture of the author Dietriffic
      Originally Posted by ejunkie View Post

      Hi Dietriffic,

      Not to sound an alarm or something...

      But be sure to check if you can use the word 'Cure' for naming a product or making a promise claim.

      I have worked with mainstream medical brands (i mean medical medical) and found them extremely cautious of using the word 'Cure' anywhere in their marketing materials. Some legal thingy I am often told. So firstly check that
      I've seen it used in books, like 'The Belly Fat Cure'

      My name is similar to that.

      Perhaps this isn't sufficient grounds to use it?

      I have another name that is more 'gimmicky' but sounds totally awesome. But, I was thinking of reserving it for a lower priced ebook and competing against the Fat Burning Furnace, etc.

      The one I'm working on now is my 'premium' weight loss membership product.

      I thought it would be better to keep them separate.
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  • Profile picture of the author Dietriffic
    Something like:

    "Mel's Coach From The Couch Rapid Fat Loss Plan"
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  • Profile picture of the author Mark Pescetti
    This pre-headline/headline made me a lot of money:

    98% of dieters fail!

    They regain the weight they lost and statistics show that up to 2/3 of dieters gain more back than when they started... Get off the dieting roller coaster NOW!

    In the sales letter, I really wanted to communicate how corrupt the diet industry is and how little proof is exercised in anyone's claims.

    The copy earned people's trust and converted really well.

    More importantly...

    I was successful at gearing the copy to the "conscious eater" market, where I knew they'd already be largely pre-sold.

    My point?

    Make sure you're clear about exactly who your target, target, target niche is in the HUGE diet market... and position your slogan to really capture their already open-minded attention.

    Mark Pescetti
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    • Profile picture of the author ejunkie
      Originally Posted by Reflection Marketing View Post

      This pre-headline/headline made me a lot of money:

      98% of dieters fail!

      They regain the weight they lost and statistics show that up to 2/3 of dieters gain more back than when they started... Get off the dieting roller coaster NOW!
      I can see why you were successful with that angle & your overall strategy.

      Nice.
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  • Profile picture of the author ejunkie
    Hi Melanie,

    Yeah, you can name them both differently and keep them separate.

    Or make them part of the same package with popular & premium versions.

    Or something. I really don't know... I don't have sufficient info to suggest you any strategies on that.

    Also, judging by your stats/example & the videos ... you do have something there to base a claim on.

    However, my suggestion - the same old refrain, actually - under promise, over deliver.
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  • Profile picture of the author Winston Tenbrink
    How about incorporating social proof into your slogan or a powerful guarantee? You could try to work out that angle. The guarantee worked out for Domino's Pizza... well, pretty notoriously.

    -Winston Tenbrink
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    • Profile picture of the author Steve The Copywriter
      It's just a thought but maybe it's best not to mention Pizza in a weight loss thread.

      But we get the idea.


      Steve
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      • Profile picture of the author Jonathan 2.0
        Banned
        The Information That You Need To Stay Slim—(From A
        Dietitian Helping “Fat” People Win™)

        The Only Fat Loss Guide You'll Ever Need—(From A
        Dietitian Helping 10,000 People Succeed™)
        　
        　
        　
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        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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        • Profile picture of the author ThomasOMalley
          Use a variation of the Halbert headline:

          Melt the Fat Away...Guaranteed.
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          • Profile picture of the author Jonathan 2.0
            Banned
            Originally Posted by ThomasOMalley View Post

            Use a variation of the Halbert headline:

            Melt the Fat Away...Guaranteed.
            Wasn't that tailored for a product where "melting fat" (I think it was a supplement) makes more sense?
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  • Profile picture of the author Dietriffic
    After the brief interruption, I appreciate those who have kept this thread on topic.

    @Mark
    Good approach, and thanks for the tips. It's definitely targeted to busy people, not so much interested in looking like a Brangelina, as they are about getting back to how they imagine themselves. They're busy people, no time for 1-2 hrs at the gym each day, and conscious of the need for change to be permanent. Reading a book doesn't suit them, and they're not interested in a diet which makes them feel alienated from normality by living only on rabbit food, or the like.

    I could probably go on, but that'll do for now.

    @all
    I'll work on incorporating a guarantee in, too.

    This thread has so far been very helpful. It's good to bounce ideas off you, especially when the feedback tells you the truth you can't see for yourself.
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    • Profile picture of the author Jonathan 2.0
      Banned
      OK. You got me going. : ) I'll have one more suggestion:


      The Only Way To Lose Weight Fast
      That's Guaranteed To Last™
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      • Profile picture of the author Dietriffic
        Originally Posted by Jonathan 2.0 View Post

        OK. You got me going. : ) I'll have one more suggestion:


        The Only Way To Lose Weight Fast
        That's Guaranteed To Last™
        Do you not think it's still a bit generic?

        Other thoughts:

        "Melts Fat So It Won't Come Back"
        "No Gaining With This Training"
        "Reverse Fat From Diet, Ageing, or Even Genetics, Guaranteed."
        "The Solution To Every Common Fat Problem"
        "An Inch-Perfect Body In Record Time"
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        Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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        • Profile picture of the author ewenmack
          Melanie, the weight loss industry moves on continuously, bringing new ideas to a market that gets tired of same sounding messages.

          Losing x amount of weight in x amount of time is very old and tired.

          Yours isn't a newly discovered ingredient that does the job...
          so you can't go there.

          What the biggest names in the industry are all doing now is using food as the hot button.

          So you can identify a food hot button that's not used.

          I'll give direction where you should be heading, not the actual viral sound byte.

          It could be the ban sign over the Food Police

          It could be more in your face like, Skinny Bitches Eat Cake Too.

          Think branding and book titles.

          Best,
          Ewen
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        • Profile picture of the author Jonathan 2.0
          Banned
          Originally Posted by Dietriffic View Post

          Do you not think it's still a bit generic?

          Possibly. (Is being "generic" necessarily wrong?) Seems like you're getting there. : ) I like your new suggestions, particularly:

          1. The Solution To Every Common Fat Problem
          And
          2. An Inch-Perfect Body In Record Time

          * New slogans in the post above.
          Signature
          "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author MattJackson
    I agree that all your slogans sound a bit cliched but i did like No Counting. No Craving. Just Curing, it has a nice ring to to it.

    I'd like to make a few suggestions but I'd like to prefix it with, I'm very new at this and I don't really know your product but its USP seems to be that it help teaches people how to think about food and diets differently to loose weight in a healthy way rather than sticking to a regime for as long as you can before breaking it and gaining all the wake back so...

    never give up again
    the unbreakable diet
    use your brain to fight your belly
    Stop your stomach running your life
    Say no to your stomach
    Get control of your appetite/urges/stomach
    grow your willpower, shrink your stomach
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  • Profile picture of the author Mark Pescetti
    Here's what Special K is currently saying:

    "What will you gain when you lose?"
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    • Profile picture of the author Dietriffic
      Originally Posted by MattJackson View Post

      I agree that all your slogans sound a bit cliched but i did like No Counting. No Craving. Just Curing, it has a nice ring to to it.

      I'd like to make a few suggestions but I'd like to prefix it with, I'm very new at this and I don't really know your product but its USP seems to be that it help teaches people how to think about food and diets differently to loose weight in a healthy way rather than sticking to a regime for as long as you can before breaking it and gaining all the wake back so...
      That's an accurate, though incomplete synopsis.

      Originally Posted by Reflection Marketing View Post

      Here's what Special K is currently saying:

      "What will you gain when you lose?"
      I love that.

      I wonder could you spin it to:

      Lose What You Gained. Gain What You Lost.
      or
      Gain What You Lost When You Lose What You Gained.
      or
      Find The Joy You Lost When You Lose The Fat You Gained.
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      Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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      • Profile picture of the author Mark Pescetti
        Originally Posted by Dietriffic View Post

        I wonder could you spin it to:

        Lose What You Gained. Gain What You Lost.
        or
        Gain What You Lost When You Lose What You Gained.
        or
        Find The Joy You Lost When You Lose The Fat You Gained.
        I agree with Rick.

        I'm just throwing stuff out there, but without intimately knowing what you do, how you do it, how it's different and what your target audience has gone through to feel receptive to your solution...

        ...this is all conjecture.

        Mark Pescetti
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        • Profile picture of the author Dietriffic
          Originally Posted by RickDuris View Post

          Melanie, if you could share with us the mechanics of how your diet works, it would help us support you.

          I feel like I'm throwing darts blindfolded.

          - Rick Duris
          Originally Posted by Reflection Marketing View Post

          I agree with Rick.

          I'm just throwing stuff out there, but without intimately knowing what you do, how you do it, how it's different and what your target audience has gone through to feel receptive to your solution...

          ...this is all conjecture.

          Mark Pescetti
          True.

          First, I educate the mind, dealing with focus, negativity, goal-setting, responsibility, etc.

          Next, I educate members to eat, in a nutshell, nutrient-dense foods. Some things are off limits, but nothing is off limits 100% of the time.

          Then, I give them a workout program that's designed to get maximum effort in minimum time. No more than 15 mins whatever one it is.

          After that they have TV style cookery classes that not only give them recipes, but show them step-by-step how to do it. You could cook even if you struggle to boil and egg. You just follow me.

          There's a few other things, but that's the basis. A a complete video training weight loss course to transform your body and your life.



          Need more?
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          Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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          • Profile picture of the author Steve Hill
            Originally Posted by Dietriffic View Post

            True.

            First, I educate the mind, dealing with focus, negativity, goal-setting, responsibility, etc.

            Next, I educate members to eat, in a nutshell, nutrient-dense foods. Some things are off limits, but nothing is off limits 100% of the time.

            Then, I give them a workout program that's designed to get maximum effort in minimum time. No more than 15 mins whatever one it is.

            After that they have TV style cookery classes that not only give them recipes, but show them step-by-step how to do it. You could cook even if you struggle to boil and egg. You just follow me.

            There's a few other things, but that's the basis. A a complete video training weight loss course to transform your body and your life.
            It sounds like you were pretty close to an ideal slogan with that last sentence.

            What if we change it just a little:

            "Transform Your Body and Your Life In Just 15 Minutes a Day"

            or a longer version (or perhaps using the last part as a subhead):

            "Transform Your Body and Your Life In Just 15 Minutes a Day: A complete video weight loss system that will change your life forever!"

            That seems to hit the customer buttons of scarce time, permanent change, easy to do, and a complete system (mind, diet, and body) so it's not seen as yet another fad or gimmick diet, but as permanent health and weight loss strategy.
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          • Profile picture of the author ejunkie
            Originally Posted by Dietriffic View Post

            True.

            First, I educate the mind, dealing with focus, negativity, goal-setting, responsibility, etc.

            Next, I educate members to eat, in a nutshell, nutrient-dense foods. Some things are off limits, but nothing is off limits 100% of the time.

            Then, I give them a workout program that's designed to get maximum effort in minimum time. No more than 15 mins whatever one it is.

            After that they have TV style cookery classes that not only give them recipes, but show them step-by-step how to do it. You could cook even if you struggle to boil and egg. You just follow me.

            There's a few other things, but that's the basis. A a complete video training weight loss course to transform your body and your life.



            Need more?
            Ok, now that we have something to work on, here is my humble suggestion.


            Mel's Weight & Watch Video Therapy
            Just 15 minutes a day to burn your fat away

            Or

            Mel's Weight & Watch Video Workout
            Just 15 minutes a day burns your fat away

            Hope it helps.
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  • Profile picture of the author RickDuris
    Melanie, if you could share with us the mechanics of how your diet works, it would help us support you.

    I feel like I'm throwing darts blindfolded.

    - Rick Duris
    Signature
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  • Profile picture of the author tryinhere
    Originally Posted by Dietriffic View Post

    In my case, I simply asked my list what the perfect weight loss program would look like for them.?
    Did you not write your own answer ?

    my product name - "Your perfect weight loss program"
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  • Profile picture of the author kstouder
    How about this one Melanie:

    "The type of pounds you'll never miss"
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  • Profile picture of the author The Copy Nazi
    Banned
    Why is it that amateurs always think they need a "catchy slogan"? (And I'm not having a go at you Melanie) But if you must, use what you've written above -

    "A complete video training weight-loss course to transform your body and your life"
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    • Profile picture of the author Dietriffic
      Originally Posted by The Copy Nazi View Post

      Why is it that amateurs always think they need a "catchy slogan"? (And I'm not having a go at you Melanie) But if you must, use what you've written above -

      "A complete video training weight-loss course to transform your body and your life"
      Because sometimes 'copywriters' lead us to believe so.

      A number of the ones I supplied are 'descriptive' slogans, rather than 'catchy', and they get dismissed as 'generic'.
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      Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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    • Profile picture of the author Mark Pescetti
      Originally Posted by The Copy Nazi View Post

      Why is it that amateurs always think they need a "catchy slogan"?
      Um, because a slogan, tagline, catchphrase is a priceless way of capturing the main marketing message/benefit in a heartbeat.

      Small businesses gain from this just as much as large corporations.

      It's also a great way for business owners to feel connected to their own vision, purpose and intention for impacting their audience.

      When you can sum up everything that's awesome about your business in a slogan, it can increase your confidence exponentially, which is a HUGE aspect in making massive amounts of cash.

      Just a like converting headline...

      A company tag can create an instantaneous connection with the intended audience and increase sales wildly...

      ...while also ensuring the RIGHT customers/clients are attracted to buy FROM you or work WITH you.

      Mark Pescetti
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    • Profile picture of the author RickDuris
      Originally Posted by The Copy Nazi View Post

      Why is it that amateurs always think they need a "catchy slogan"? (And I'm not having a go at you Melanie) But if you must, use what you've written above -

      "A complete video training weight-loss course to transform your body and your life"
      Mal's not far off.

      The hottest weight loss product on the market right now is:

      Sensa Weight Loss System

      "SENSA Weight Loss System"

      That's it. Of course, there's more to the marketing & copy. But the "tagline" is "Weight loss System"

      Melanie, I think you're being coy and shortsighted. Expecting us create a magic unicorn tagline that will make all the difference to your product by not revealing the concept behind the product or the mechanics of how it works.

      You're expecting a marketing miracle. Ain't gonna happen.

      So either reveal, or this exercise is a waste of time and brain power. And you should take all the suggestions, put them in a hat and pick one.

      - Rick Duris
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  • Profile picture of the author learn2success
    for em this is the best one, simple and clear

    Do Try This At Home
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    Learn for Success
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  • Profile picture of the author max5ty
    I've got the perfect slogan for you...where do you want to send the check?
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  • Profile picture of the author Mark Pescetti
    "create the body you want to be in"
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  • Profile picture of the author Mark Pescetti
    Feel. Good. Now.
    Signature

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  • Profile picture of the author The Marketeer
    Some interesting ideas have been put forward so far but what Rick said earlier is correct.

    It's almost impossible for any copywriter here to help you come up with a winning slogan without full access to the product.
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    • Profile picture of the author Kay King
      I'd call lt

      The LAST Diet

      Then I'd come up with a 4 line bullet list for L, A, S and T

      "The LAST Diet You'll Ever Need"


      Honestly - if a diet works...why would you need another one?
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      Saving one dog will not change the world - but the world changes forever for that one dog
      ***
      One secret to happiness is to let every situation be
      what it is instead of what you think it should be.
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  • Profile picture of the author Dietriffic
    Just listening to Sean from Psychotactics.

    He recommends a before and after formula.

    A problem to solution. Not catchy. Not fancy. Just state the problem and then the solution, like his "Why people buy and why they don't."

    He says (rightly), that people don't care. It's not a memory hook. It's to get people to the next stage. The tagline tells them why they should read on.

    It makes sense.
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    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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    • Profile picture of the author Steve Hill
      Originally Posted by Dietriffic View Post

      Just listening to Sean from Psychotactics.

      He recommends a before and after formula.

      A problem to solution. Not catchy. Not fancy. Just state the problem and then the solution, like his "Why people buy and why they don't."

      He says (rightly), that people don't care. It's not a memory hook. It's to get people to the next stage. The tagline tells them why they should read on.

      It makes sense.
      Are we still talking about slogans here?

      If so, per your original message:

      "Without revealing the name (for now), the product I developed around the answers, is an online video coaching weight loss program designed, not to a principle (like eat less, move more), but to the problems that face those who need/want to lose weight, drawn from the multitude of responses I received.

      But, like I've said, trying to come with a slogan to encapsulate the product is difficult."

      As an exercise, what slogans can you think of that would combine the responses you received to your initial survey with the advice from Sean at Psychotactics?
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