6 Quick Thoughts About Copywriting

by max5ty
7 replies
This post may upset some...but it's my normal way of doing business...

There's a lot of stuff you read in your email daily from the "guru's" on how you should be a copywriter...I'm gonna tell you the facts in this little post.

1. Creativity is almost dead: I've probably read over 1,900,321,253,299 sales letters in my time of being in the business.

My conclusions: It's not what you say...it's how you say it. You can spend hours and hours trying to be creative...but it's just saying what you want to say in a way that grabs attention.

Keep it simple...say what you want and make it "hit home".

There is really no need to drone on for paragraphs when you can just say it in a simple sentence.

2. Get over yourself: If you're looking for glory when you do your work...you're not in the right business. The business of copywriting is one where you seldom get any recognition for the millions and millions you make your customer.

3. Realize you're a rare breed: When you visit forums like this...you start to think everyone is out there offering their work as a copywriter...they're not...you need to get up off the couch and get out there. Use what you've learnt here and other places and go get some work.

4. You're an idiot: Think about this...who else sits around thinking of how to say things in a way that would make everyone want to buy what you're offering?

You and only you have the potential to make miracles.

5. You suck at what you do: I threw this in because I figured it was the way most of you feel about yourself...think about this...

you're here...you're reading this forum...

What you don't realize is that you've already made it as a copywriter just because you're here reading this forum. It's true...you love reading about this...

6. You feel inadequate: you read all these examples of others work...you think you can never do that good...

You can do that good...and you can do better.

Remember...all controls get beat eventually...

Just some quick ramblings today.
#copywriting #quick #thoughts
  • Profile picture of the author Mark Andrews
    Banned
    The art of gentle persuasion by Mark Andrews.

    http://www.warriorforum.com/copywrit...ty-needed.html

    Thanks Marcus, your next direct call to action will be next week.

    Please be on time.

    Cheers!


    Mark Andrews
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    • Profile picture of the author schttrj
      Creativity is almost dead: I've probably read over 1,900,321,253,299 sales letters in my time of being in the business.
      They say, copywriters are artists, creative and imaginative...but show me one copywriter who doesn't work according to his client's whims and fancies.

      And these days, unfortunately, graphics are a big part of copywriting. You can write whatsoever, as long as you put in some graphical stats, cool testimonials and hip money-back guarantee form. That's all about it.

      A copy that sells on its own, is a "sales copy". And sadly, we don't have many who can write "sales copy".
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  • Profile picture of the author atatum
    I think the saying that spring to mind is a picture paints and 1000 words, but today a video paints 1000 pictures. The internet is moving away from copy to video so making a video message compelling is key and the copy or script is only part of that.
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    • Profile picture of the author earthmom22
      Originally Posted by atatum View Post

      I think the saying that spring to mind is a picture paints and 1000 words, but today a video paints 1000 pictures. The internet is moving away from copy to video so making a video message compelling is key and the copy or script is only part of that.

      I believe you're thinking "A picture is worth a thousand words."

      But I see your point. Video is worth a thousand pictures.

      I have heard for 30 years that the world is moving away from text. We were supposed to have 'paperless' offices 20 years ago. Books were supposed to be obsolete.

      While it is true that electronics continue to play a larger and larger role, words are still here. You're reading mine right now.
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  • Profile picture of the author mdpm
    I employee copywriters: bloggers and website writers (they are separate beings). In fact, I'm hiring a website writer now, and it's one of the all-time hardest parts of my job. All the shiny-eyed recent college grads who dream of being a paid writer have no idea that writing for money may feel like whoring yourself out if your vision includes "being an artist." However, if you want to make money and can conform, professional Internet copywriting might be a good fit. I've found that library science majors are the best for my business, dental marketing.
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