There are a LOT of books out there, in general. More to the point, there are a LOT of copywriting books, packages and courses out there - and more being developed every day.
As it turns out, everyone and their nan can write awesome copy. So they design a book, get it ghost-written, and get it out on the internet.
We all think "Ooh, more info!" and lap it up. But there lies the problem for me. I'm a big believer in taking care of yourself.
We're all very big on what we put in our mouths, and the consequences that has on our bodies, but we simply aren't the same when it comes to what goes into our brains.
Now, I don't know about you, but I don't have time to read 5000 books this weekend on 'master copywriting secrets, that even the GREATS don't know about'.
My question is this: What is your process (if any) of eliminating the chaff from the wheat?
How do you decide what copywriting golden knowledge gets stored and used in that noggin of yours, and what doesn't?
Everyone recommends different books, and that's fine - if I was immortal, and didn't need sleep, food, chill time, and have friends, I'd be more than willing to buy stacks of books and bury myself in a room with them.
As it stands...I'm not immortal. So I'm VERY picky on how I choose to spend my time. Just a thought.
After all, if everyone is shouting and selling how good they are, we need to find the real players from the bullsh*ters.
Note: I know we have an amazing 'Best copywriting books...ever' thread, but I've not even bothered to read through it - it seems like every book ever written on the topic has been added.
I'm not saying that every copywriter should read THESE books and that's that - you're a copywriter, but there has to be a process of elimination.
Just a thought.