calls to action

by authorfriendly Posted: 14 years ago 4 replies

Can anybody recommend a good source to teach HOW to think about calls to action? I know that is pretty basic but I seem to be only so-so at writing them, and wonder if I am missing some basic underlying theory?

Also, how do you change it up when it is not surrounded by supporting docs, for example when you are using it in a small stand alone ad like a facebook ad? Is that different from a call to action, on say a squeeze page? Thanks in advance.

#copywriting #action #calls

Andrew Gould 14 years ago

HubSpot's got a couple of decent guides you should be able to pick up the basics from:

Free Ebook: How to Create Effective Calls-to-Action (their beginner guide)

and

The Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action (their intermediate guide)
- [1] reply
- loi77 14 years ago
  
  Thanks for sharing.
  
  I better check them out!
RickDuris 14 years ago

It's pretty simple. Based upon what you know about your market, what do you need to emphasize to get your prospect to take action?

It's usually based upon desire, logic, and/or fear.

- Rick Duris
ThomasOMalley 14 years ago

Obviously, study the calls to action in successful marketing pieces. When I'm writing web copy or sales letter, I just review the calls to action in my swipe file of sales letters and web copy.

Join the discussion

Next Topics on Trending Feed

5

calls to action

authorfriendly • 14 years ago • 4 replies

Can anybody recommend a good source to teach HOW to think about calls to action? I know that is pretty basic but I seem to be only so-so at writing them, and wonder if I am missing some basic underlying theory? Also, how do you change it up when it is not surrounded by supporting docs, for example when you are using it in a small stand alone ad like a facebook ad? Is that different from a call to action, on say a squeeze page? Thanks in advance.