Irresistible Offer - defined
"The Irresistible Offer is an identity-building offer central to a product, service, or
company where the believable return on investment is communicated so clearly
and efficiently that it's immediately apparent you'd have to be a fool to pass it up."
(Mark Joyner, The Irresistible Offer)
"The challenge is constructing an irresistible offer that won't bankrupt you."
(Ben Hart, Automatic Marketing)
company where the believable return on investment is communicated so clearly
and efficiently that it's immediately apparent you'd have to be a fool to pass it up."
(Mark Joyner, The Irresistible Offer)
"The challenge is constructing an irresistible offer that won't bankrupt you."
(Ben Hart, Automatic Marketing)