Recommended Sales Copy Writers?

16 replies
Hello Warriors,

It's quite hard for me to find good sales copy writers.

I see that there are so many services and people offering to write, re-write content... but not the Sales Copy itself!!!

Do you have any recommendation as to where I can find affordable and good sales copy writers? Or do you know who can do that affordably?

Thank you.
#copy #recommended #sales #writers
  • Profile picture of the author MaskedMarketer
    Originally Posted by CBGCash View Post

    Hello Warriors,

    It's quite hard for me to find good sales copy writers.

    I see that there are so many services and people offering to write, re-write content... but not the Sales Copy itself!!!

    Do you have any recommendation as to where I can find affordable and good sales copy writers? Or do you know who can do that affordably?

    Thank you.
    Most good copywriters would probably be backed up... and not afforable... but whats affordable? you can try the copywriting boards too..
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  • Profile picture of the author David Raybould
    Hi there,

    There are plenty of good copywriters around, it just depends whether your timescales fit theirs, and whether you have the budget etc.

    David
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    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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  • Profile picture of the author Sarah Johnson
    There are some WSO's right now for writing copy. You just have to search for them. And "good" copy is relative. It really depends on your budget. I read a WSO this morning for $7500 and then another for $127 for writing copy.

    Just search. And wait. Sometimes is takes a little while for a good one to come along.

    ~Sarah Johnson
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  • Profile picture of the author drewanderson
    You could check out David Garfinkel's blog. He is a powerhouse in the industry of copywriting.

    It might be worth your time to learn to write your own copy because then you are not waiting around for someone else to try and figure out what message you are trying to convey.

    I've noticed that people are taking action more with videos than with a lot of copy. You could even do a camtasia video of a quick powerpoint outline that touches on beneficial points of what your offer is.
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    • Profile picture of the author MontelloMarketing
      Drew,

      Not to negate what you're saying... (subscribing to garfinkel's blog is a great idea) when it comes to marketing videos you need a good copywriter even MORE!

      Marketing is all about compelling people to take action. If you're using video, that video needs to be compelling too! And since you don't have many pages to keep their attention with your video has a lot of work to do.

      I can agree that the do it yourself approach works great for many. I'm on board with that. But if you're going to market with video there are the ones who do it right... and everyone else. Guess which ones you can count on one hand?
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      • Profile picture of the author MikeHumphreys
        Affordable? Depends on your definition of what affordable is. If your copywriter charges you $4K and produces $40K... $100K... or more in sales, then they were a bargain.

        Maybe you'll catch a good copywriter early in their career who is looking to build their portfolio and will write a sales letter for you for less than $3K.

        Personally, any copywriter that I'd describe as very good or great charges $4K and up. And they are consistently busy too.

        Hiring a copywriter is an investment in your business -- not an expense.

        But here's the most important point that no one else has mentioned yet: The copywriter you SHOULD hire has either already written copy for your type of product or niche... or they are interested in doing so.

        No copywriter worth their professional reputation writes for every single niche... and they don't necessarily write their best material for every single niche either.

        Hope that helps,

        Mike
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        • Profile picture of the author Dean Dhuli
          Originally Posted by CBGCash View Post

          I see that there are so many services and people offering to write, re-write content... but not the Sales Copy itself!!!
          We've talked about the "rewrite" part before also.

          Most copywriters prefer to write from scratch than rewriting an existing copy because while the product owner may think the copy is good, it may need a new headline, a new USP, a new BIG IDEA, new content, and what not.

          If you say you haven't been able to find good copywriters, I have to assume you just haven't searched properly... or that you aren't sure what kind of copywriter you need or what amount you can afford to spend on him.

          IMHO, every copywriter who knows his craft is affordable because he makes his clients more than what he charges.

          If you're not sure how much to spend on a copywriter, just prepare your marketing plan first. Calculate how much money you need to execute that plan properly and allocate the rest for hiring a copywriter while keeping a little for other maintenance expenses.

          That way you will be able to get the best copywriter you can afford and also be sure of making money from the copy once you execute the plan that you've prepared.


          Hope this helps,

          Dean Dhuli.
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          • Profile picture of the author Dean Dhuli
            Originally Posted by MikeHumphreys View Post

            The copywriter you SHOULD hire has either already written copy for your type of product or niche... or they are interested in doing so.
            Mike,

            I tend to disagree with you on this one.

            While being familiar with the niche does help to a certain extent, I don't think being unfamiliar with it really hurts.

            I have written on totally unfamiliar topics many times and have been able to bring a new approach and feel to the copy on each occasion... often making the copy convert at 7% and higher.

            On the other hand, if you've written too many sales letters in the same niche, the excitement may not longer be visible in your letters because everything will start to look very ordinary to you.

            As for having the interest to write for a particular niche...

            I may write copy for a weed-killing product but not be personally interested in it because
            there aren't any weeds in my garden.

            But I'll still look to write the copy in the best way possible, will I not?

            That's what I feel anyway,


            Take care,

            Dean.
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            • Profile picture of the author ndcole78
              I agree with Dean...heck, that's what research is for.

              I believe that pure writers are able to write about anything and they should be able to since that's their chosen profession.

              You don't see businesses like Coke only selling Coke--they realize that they're selling themselves short if they do, so they sell Sprite, water, and a ton of other stuff. The same principle applies for a copywriter in business for himself---If you only write for a certain niche, then you should step your game up (not talking at anyone)

              There is no way in hell I'de turn down a $10,000 job because it's in the health niche just because I normally only write for the forex market. All it takes is a little research and the use of your imagination, plus it keeps you fresh in my opinion.

              Mike and everyone else does make some very good points though.
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            • Profile picture of the author MikeHumphreys
              Originally Posted by Dean Dhuli View Post

              Mike,

              I tend to disagree with you on this one.

              While being familiar with the niche does help to a certain extent, I don't think being unfamiliar with it really hurts.

              I have written on totally unfamiliar topics many times and have been able to bring a new approach and feel to the copy on each occasion... often making the copy convert at 7% and higher.

              On the other hand, if you've written too many sales letters in the same niche, the excitement may not longer be visible in your letters because everything will start to look very ordinary to you.

              As for having the interest to write for a particular niche...

              I may write copy for a weed-killing product but not be personally interested in it because
              there aren't any weeds in my garden.

              But I'll still look to write the copy in the best way possible, will I not?

              That's what I feel anyway,


              Take care,

              Dean.
              Dean, in other words you were interested in writing copy about the niche or topic... which is what I said in the 2nd half of the statement you quoted.

              Doesn't matter if it's professional or personal interest, you were still willing to take the time to learn the topic in order to write copy on it.

              As a PROFESSIONAL copywriter, you still gave it your best effort because you take pride in your work and value your professional reputation.

              Having said that, it's a hell of a lot easier to work on a project that interests and excites you.

              And whether you want to admit it publicly or not, there are ** some ** topics that you really don't care to learn inside and out... so why accept them and write about them if that's how you feel?

              There are some topics that you may struggle with wrapping your head around too. It could take you weeks or months to get up to speed on it, in order to write at your usual high level. That's why I don't write copy for daytrading or forex niches... it would take me months to learn the ins and outs of the niche and I'm not willing to do so while not working on projects that are easier for me to understand and write well about.

              There's plenty of people out there who need copywriting help that you shouldn't need to settle for writing on topics that you're not interested in or will take a really time grasping.

              My 2 cents,

              Mike
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              • Profile picture of the author Dean Dhuli
                Originally Posted by MikeHumphreys View Post

                Dean, in other words you were interested in writing copy about the niche or topic... which is what I said in the 2nd half of the statement you quoted.

                Doesn't matter if it's professional or personal interest, you were still willing to take the time to learn the topic in order to write copy on it.

                As a PROFESSIONAL copywriter, you still gave it your best effort because you take pride in your work and value your professional reputation.

                Having said that, it's a hell of a lot easier to work on a project that interests and excites you.

                And whether you want to admit it publicly or not, there are ** some ** topics that you really don't care to learn inside and out... so why accept them and write about them if that's how you feel?

                There are some topics that you may struggle with wrapping your head around too. It could take you weeks or months to get up to speed on it, in order to write at your usual high level. That's why I don't write copy for daytrading or forex niches... it would take me months to learn the ins and outs of the niche and I'm not willing to do so while not working on projects that are easier for me to understand and write well about.

                There's plenty of people out there who need copywriting help that you shouldn't need to settle for writing on topics that you're not interested in or will take a really time grasping.

                My 2 cents,

                Mike
                Mike,

                You're right - I guess I'm indeed interested in the topics I write copy for

                ...because I refuse all other projects where the topic is downright boring or isn't something that we can get a hang of quickly.

                I think we were both referring to the word "interested" in slightly different ways.

                But then, sometimes I have had to turn down projects even when I'm quite familiar with the topic because the variables involved vary from country to country or region to region and it's just not possible to write on those issues while being located in another country.
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                • Profile picture of the author Mark McClure
                  For some niches where the prospects are tech types (engineers etc) they really relish carving 'faulty feature' copy into pieces - even when the benefits & story components are well written.

                  Guess their brains are hardwired to look for errors - I should know, being from the same bloodline hehe!

                  However, if the gatekeepers / decision makers are non-techs (typically, senior management and procurement types in the corp world) then a copywriter without a good understanding of the product / technology can still do an adequate job.

                  My experience has been that writing about topics I'm interested in is much more fun - and more likely to generate creative material. Mixing it up between content writing (articles, reports, blog posts, PRs etc) and sales copy helps me stay fresh as well as sharpen skills.

                  My 10 yen...
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  • Profile picture of the author ludovic115
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    • Profile picture of the author MontelloMarketing
      Originally Posted by ludovic115 View Post

      im looking for a copywriter too, any recommendation would still be nice?
      Guys... seriously if you're looking for a copywriter and you expect some of us to recommend some you must give a little more detail. Niche? Projected launch time? And most important... budget.

      I've got a great bunch of students with different skills and different fees. If you want me to help you... then help yourself by letting us know what you want.

      "Looking for a copywriter..."

      Okay... You have 30K? Get Ray Edwards. You have 15K? I'll do it. 10K? 8K? 5K? 3k? WHAT?
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  • Profile picture of the author herrick
    i heard dan kennedy once mention that their is a trade directory that copywritters advertise their services in and some also put in the fees they charge. i just dont remember what the directory is called.
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