May I borrow your copywriting acumen?

9 replies
Hi! New here...I was an Ad major in college and I planned on going into Copywriting, but I got sick and had to drop out of school with one year left. Yes, I know...I'll go back someday. That was 5 years ago and I'm sure things have changed markedly, so I'd like to know if anyone can answer some questions for me. I'm doing some research for my current novel and I really need some professional help.

Does the copywriter choose the music for the ad?
What is the process for getting the rights to the songs for the ads?
Do you absolutely HAVE to have a connection in the Ad business to get a good job?
What is the typical salary for a copywriter these days?
Is there any sexual bias is the business?
#acumen #advice #borrow #copywriting
  • Profile picture of the author Mark Andrews
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  • Profile picture of the author angiecolee
    I don't work for an agency, so I can't speak to that part. I work as a copywriter for a company whose target market is heavily female -- not only is our entire workforce easily 70% female, but it would just be dumb to be sexist toward a copywriter who's also the target market, ya know?

    Personally, I wouldn't be afraid of it. Don't work with people who disrespect you. I realize you may not be in a position to make demands - I certainly wasn't when I first started. But if you keep that goal in mind, that you are NOT going to work for a sexist or disrespectful company, you'll eventually get there.

    And salary runs the gamut. Your best bet is to do some Salary.com and Glassdoor.com research, in addition to contacting copywriters local to your area. I'm sure SF and Chicago salaries probably have some variations.
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    • Profile picture of the author EsterAlegria
      Yeah, that would be kind of dumb. Thank you so much for you input. I really need this research!

      Was it hard for you to find a job in the field?
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  • Profile picture of the author angiecolee
    It's hard to find a job anywhere right now. It just so happened I had friends in the bay area when I noticed an uptick in the available jobs. Before that I'd been freelancing whatever copywriting projects I could find. Do research but don't let it paralyze you - get out there and do it and learn. I wish I could go back and tell myself that years ago, would have saved me so much time.

    If you want it, do everything in your power to get it, and don't let a crappy job market stop you. Apply for every copywriting job, volunteer to do brochures and newsletters for charities you like (I still volunteer to handle a charity newsletter for a niche cause I adore), contact every marketing manager in your area for freelance projects. Don't limit yourself by focusing on how hard it may or may not be - nothing worth having is easy to attain.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author EsterAlegria
      Oh, this is research for a character in a novel. I'm not looking to go into the Ad field anytime soon. I'm bipolar and writing is pretty much the only thing that I can do. Can't hold a steady job with all my symptoms. Although I could use my marketing know how to promote my first novel. It isn't selling as much as I'd like.
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  • Profile picture of the author Shazadi
    I work part-time at an agency and freelance on the side.

    Originally Posted by EsterAlegria View Post

    Does the copywriter choose the music for the ad?
    It really depends. Sometimes the client wants a certain song to be used, sometimes another employee at the agency gets to decide (one of the designers or whoever specializes in video), maybe they have someone specifically dedicated to audio... often people wear a lot of different hats, so the copywriter might have a say/opinion in what song should be used as part of the creative team as a whole (i.e. collaboration).

    Originally Posted by EsterAlegria View Post

    What is the process for getting the rights to the songs for the ads?
    Ha! Ask legal, we always pass it off to the account managers to deal with such technicalities. I'm pretty sure you need to contact the publisher and record label to get permission, and in some cases the artist.

    Originally Posted by EsterAlegria View Post

    Do you absolutely HAVE to have a connection in the Ad business to get a good job?
    Not necessarily, though it makes the process much easier. I interned at my agency before I got hired, so my team was familiar with me beforehand. I actually quit college before getting my degree because I wanted to get into the "real world" sooner. Let's just say I was never big on formal schooling. Worked out well enough!

    Originally Posted by EsterAlegria View Post

    What is the typical salary for a copywriter these days?
    Varies massively. Agency copywriters will generally get paid less than a good freelancer. A smart and fairly talented freelancer will be around the 100k mark. Agency it depends on size and how much they value you.

    Originally Posted by EsterAlegria View Post

    Is there any sexual bias in the business?
    There can be sexual bias in any business and advertising is no exception. If you're imagining a Mad Men scenario where I have to sell myself to get a creative say, no, it's nothing like that. I've yet to encounter any gender based hate... or hate in general!
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    • Profile picture of the author EsterAlegria
      Thank you so much for answering my questions! I'm taking note. This really helps a bunch.



      Originally Posted by LauraKryza View Post

      I work part-time at an agency and freelance on the side.
      Can you tell me a bit more about freelancing? How do you find work? Word-of-mouth? General networking? I'm thinking of my character having an online portfolio. Is that something that is normal in this business?
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      • Profile picture of the author Mark Andrews
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        Originally Posted by EsterAlegria View Post

        Can you tell me a bit more about freelancing? How do you find work? Word-of-mouth? General networking? I'm thinking of my character having an online portfolio. Is that something that is normal in this business?
        Grab a hold of this from our very own Arfa Saira who is a well respected copywriter / writer / writing coach on this forum and you won't put a foot wrong Ester...

        http://www.warriorforum.com/warrior-...e-reviews.html

        At the very least write to her directly, she can help you with every question you're asking and without a shadow of doubt - she's got every answer you need.

        View Profile: arfasaira

        She's top quality. No question about it.

        Warmest regards,


        Mark Andrews
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      • Profile picture of the author Shazadi
        No problem, glad I can help!

        Originally Posted by EsterAlegria View Post

        Can you tell me a bit more about freelancing? How do you find work? Word-of-mouth? General networking? I'm thinking of my character having an online portfolio. Is that something that is normal in this business?
        Honestly, you nailed the most common ways people get work. You may want to go with those two methods if you want to create a "typical" freelancer, however, I'm a bit of a different creature. I like going after clients that I find interesting or know I'd enjoy working with (maybe it's targeted to a single business or just a specific field) and then seeing if I can identify areas where their copy needs work. After all, if it ain't broke don't fix it. I certainly won't turn down a client if they come to me from a referral and think they'd be a good match, though.

        I'll typically either write an email or an old fashioned letter to get in contact (I like direct mail and if I couldn't do it to get clients, I'd feel uncomfortable doing it to sell for them).

        I do have a website that includes a portfolio, and yes, any freelancer needs to have one to be taken seriously - unless you're on the A list and have a twenty mile line of dream prospects!
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        • Profile picture of the author EsterAlegria
          Originally Posted by LauraKryza View Post

          No problem, glad I can help!
          And I really do appreciate it!
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