
New Scientific Evidence Supports Copying Sales Letters by Hand
Back in December a study was published in the journal Human Brain Mapping titled: Neural Correlates of Creative Writing: An fMRI Study.
The researchers wanted to see what areas of the brain lit up during the creative writing process. As controls they had each subject read a passage and copy a different passage by hand.
The results showed that reading and copying by hand activated the same brain areas, EXCEPT that copying by hand also lit up the left rolandic operculum. This area is associated with sentence level syntactic encoding.
The left rolandic operculum was also activated when the subjects were asked to produce original writing samples.
So the brain pays extra close attention to syntax both when writing and copying.
Interesting that the reading brain pays less attention to syntax. Its focus is on deciphering the MEANING of words and sentences, which are, of course, syntax dependent in most cases. It only looks closely enough at syntax to discern meaning.
To CREATE the precise meaning intended, the writing brain must pay much closer attention to syntax. The copying brain mirrors that.
So the difference between the writing/copying brain and the reading brain is like the difference between Michelangelo and a guy walking around St. Peter's Basilica.
You're only as good as your last sentence...
You're only as good as your last sentence...
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