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The Copywriting Mistake That May Have Damaged Korean Air Reputation

by abugah
3 replies
''The difference between the almost right word & the right word is really a large matter--it's the difference between the lightning bug and the lightning.''
- Letter to George Bainton, 10/15/1888

Apparently, Korean Air had not been exposed to the above quote and the company made a gaffe in its ads which caused fury and condemnation before it was swiftly withdrawn.

This fully explains the important role copywriters play in marketing.

Take a look at the story here...
Capital News » Kenyans fury over 'primitive energy' ad
And let me know how you would have written the offending sentence.
#air #copywriting #damaged #korean #mistake #reputation
  • Profile picture of the author Rezbi
    Sounds like the Koreans have learned a thing or two from the west:

    Anyone who's not European / American is primitive, third world, barbaric, uncivilized.

    I'd be offended.
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    • Profile picture of the author abugah
      Originally Posted by Rezbi View Post

      Sounds like the Koreans have learned a thing or two from the west:

      Anyone who's not European / American is primitive, third world, barbaric, uncivilized.

      I'd be offended.
      What words would you have used?
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  • Profile picture of the author Rezbi
    The first thing I would do before I answer any question like that is research the market properly.
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