products and services.
Since I knew the importance of good copy... I was always curious as to WHY people buy... I wanted to learn the motivating force behind my customers. what made them buy.
One day, it just dawned on me. Sure, I could continue to try and put myself in my customers shoes, and be as empathetic as possible.
But then one day, I just thought to myself... why not ask them?
One of the single best things I ever did when writing sales letters for my products... was to survey my customers.
No matter what product or service I sold, I'd send out an email to my buyers list.
And all I asked them in the email was... what was the ONE biggest reason you bought my product. Actually... what was the biggest motivating factor? What problem did you want to solve?
That one email took many of my businesses from 6 figures a year to 7-figures.
Because I go so much valuable insight right from the buyers as to what their main REASONS were for buying.
What their motivation was. So I'd turn around and put their "trigger words" and emotional hot-button phrases right into the sales letter.
out of most responses... I can honestly say that most of them boiled down the same 3 or 4 reasons as the others in that market.
So if you want to improve your copy and conversion rate... and if you're freelancing... have your client send out an email to their buyers... asking for the single biggest motivating factor.
take their answers, find the same 3 or 4 biggest ones... and inject them into your sales letter.
I guarantee by finding out prospects motivations... and then showing how the product or service can help them GET what they want... that will help your conversion rates.
I did this for one client and it took a few weeks, but it was worth it because it tripled their conversion rate. since this person had an alexa rating of 2,000 something... it made a huge difference in income.