sales copy the hidden art

by aizaku
6 replies
Well it's hidden to me. Can u guys brutally critique my sales copy?

My Baby Diaper Cake

And should I add a vid?

Thanks
#art #copy #hidden #sales
  • Profile picture of the author RedShifted
    Well the selling points to me basically are this:

    1 tip to help babies sleep (which to me seems useless/like a waste of time)

    Telling parents they don't know when their child is safe with strangers (just realize this is what I'd imagine the perception of the buyer to be). "You're telling ME who to trust my baby with?!" Just think about it.

    What parents need to know about extremely high tech, complicated & confusing "baby monitors". You really need to form a case before you even offer help on something like this, like first WHAT the problems are with your average baby monitor. ARE THEY high tech (which is why I sarcastically wrote that) ARE THEY CONFUSING? Say this first, then sell this point to them.

    6 ways to find something on google with one search.

    How to make delicious home made food for your baby by not buying my book and searching once again on google.

    5 ways to find something on google about decreasing dependence on pacifiers. Come on bro! I'm just trying to help but NONE of this is "unique" or "valuable". You are competing against google, WHY do I CARE about such generic ideas when I have a monster like google for free right by my side. This is what people PAY for internet service for, not ebooks imo.

    "and so much more stuff you can just find on google".

    My problems: You are not framing things properly, you are not seeding anxieties then solving them with unique/original solutions.

    Sales is an art form, not an overload of seemingly mediocre benefits like this:

    "Not only do you get an exclusive diaper video course, baby shower tutorials, coupons and guides."

    SHOW TEASERS FROM THE VIDEO & MAKE IT DAMN GOOD!

    THATS how you "build value".

    About "baby shower tutorials"... have you even researched your market?
    I can't think of one parent who might actually want a tutorial on baby showers.. maybe I'm wrong, but its just a baby, the baby doesn't care if you eff it up.

    On the top of "coupons and guides", could you be more ambigous if you tried?
    WHY DO I WANT **YOUR** COUPONS? Why shouldn't I just buy a newspaper?

    WHAT is so special about YOUR coupons?
    Moreso, WHAT IN THE WORLD IS A "GUIDE"?

    There is absolutely NO VALUE in the word "guide".

    I'll be honest, forget the baby stuff for now.
    Go find some expert salesmen who really know how to build value and sell a product. Go to fairs and watch those people who sell those stupid made on tv gadgets.

    You are not framing anything properly, you're definitely NOT building tension or anxiety, your whole delivery is pretty stale.

    I'm not criticizing anything about you as a person, I'm genuinely just saying buffer up on your sales skills in general, or try selling something in person, and you'll realize people just don't bite verbage like this.

    -Red
    {{ DiscussionBoard.errors[6461328].message }}
    • Profile picture of the author RogueOne
      I can't figure out what you're trying to sell so I sure wouldn't buy. Is it a diaper cake? Is it diapering lessons? Is it about baby showers or how to raise the little buggers?

      Narrow your focus to just one product or service, and then make sure people know what you're selling and the benefits it will offer them.

      Sell the sizzle, not the steak.
      Signature
      Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
      All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
      {{ DiscussionBoard.errors[6461381].message }}
  • Profile picture of the author Randall Magwood
    I'm not sure if the short sales letter page justifies the $47 price. Also the domain name and headline doesn't seem to go hand and hand. Add LOTS more bullet points also. If you can't come up with more bullet points because your book isn't very informative... you should lower your price, cause you may get alot of refunds.
    {{ DiscussionBoard.errors[6461475].message }}
  • Profile picture of the author aizaku
    thanks for the brutality and critiques. More opinions are always welcomed
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
    {{ DiscussionBoard.errors[6467956].message }}
    • Profile picture of the author videolover7
      Originally Posted by aizaku View Post

      thanks for the brutality and critiques. More opinions are always welcomed
      You're trying to play a piano without first learning the piano layout.

      My suggestion: learn the basics of copywriting. Then write a sales letter.

      VL
      {{ DiscussionBoard.errors[6468174].message }}
  • A confused mind does not buy. Before you write any copy you have to focus on one product. The way it is now it's like your selling car radios and when people arrive at the site you try to sell them tires, engine repair, tune-ups and custom paint jobs. All in the first two paragraphs.

    Sell the diaper cakes info as an ebook and then promote the membership site as an upsell in the backend. Make the membership site separate. Look how focused this site is:
    http://www.lilbabycakes.com/
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[6469275].message }}

Trending Topics