Trying This Again Please Let Me Know What You Think Critique 2.0

3 replies
Hi everyone, I've decided to write another sales letter and open to some opinions, the good the bad and the ugly. I've posted before with a sales letter and many users have graciously given their inputs and I'm very thankful for that.
Some background info: The page is very plain + title may seem long but I've tried headline variations and more visually appealing page templates but this is the only one that's converted.
Difference is I've decided to change the content of the copy. (Any subhead ideas are welcome

Here is the page and thank you in advance:

Surf Social Waves | How To Avoid Social Humiliation/Rejection
#critique
  • Profile picture of the author videolover7
    If You Want The Exact Steps To Having Conversations That Make Women Call You Back To Hang Out, Have 10x More Friends In Your Social Circle, Consistently Get Invited To Parties, Get-Togethers And Other Social Events Then This Will Be The Most Important Letter You Ever Read...
    The "sub-head" is a glob of hard-to-read text and violates a basic rule of sales copy: clarity.

    VL
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  • Profile picture of the author Ken Hoffman
    You need to focus the copy. Either pick the "get women" approach, or the "create a great social circle" approach. Either works, but trying to do both dilutes your approach. I agree about the subhead, but I don't think that's what's killing this thing. The overall copy needs a lot of editing. There are many places that are unclear and/or not easy to read through.

    One last thing. The writing on your blog is much better. If you wrote your sales copy more like that you'd get a better result.
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  • Profile picture of the author shawnlebrun
    Chris,

    Unless it's my monitor, your copy looks like it's squeezed/condensed into a width of about 400 pixels wide.

    So it's very tough to read. I see you're going for the Eben Pagan style of design/layout...

    Double Your Dating | Ebook

    So try to copy more of how he has his width set up. Right now your layout is
    very tough to read because it screams amateur.

    and some of your subheads just don't make sense...

    Most Men Don't Get How To Approach "New People" Works

    I just don't know what that means?

    Also, it's best not to use / to separate words in headlines,
    or anywhere in copy, for that matter...

    “How To Avoid Social Humiliation/Rejection

    And I'd spell out Ten Times instead of using
    10x More Friends

    I can see that you swiped eben's double your
    dating letter... so you're learning from the best.

    But much of the letter doesn't really have that
    WoW factor it needs.

    I think you'd be better off going with one or two HUGE promises
    and benefits your product offers, and take that and run
    with it.

    For example, think of the most pressing problems your market
    has... what motivates them most... and angle your copy
    to target those.

    Look, no doubt your prospects are motivated to be able to
    talk to people, get more friends, get more dates, etc...

    so try and think of the biggest benefits your product offers...
    be specific as possible... and also think "end result" benefits...
    and just go with those throughout the letter.

    I guess it just needs to be more focused, and clearer as to what
    you can help your reader do. How can you solve their problems,
    ease their pains and frustrations, make them happier, etc...

    Reading the letter, I just don't get that its focused enough...
    like you're trying to do too many things, and I think you'd
    get better results if you narrowed your focus more and
    really thought of the prospects most pressing issues and
    cover those.
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