What is it?
Well, for me it's when you think you're finished learning.
You've done your time in Copy School. You've made enough tea for the copywriting master who trained you and by rights he or she should be making you one... and come to think of it, they should be fanning you with your latest control promotion by now.
Yeah, you're a superstar. So why on earth would you need to read at least one new sales promotion everyday?
Hang on, hang on, HANG ON!
"What do you mean read a new promotion everyday?" you ask. "I don't do that."
And it probably means you are suffering from 'over copyfidence' too. I just hope it's not been going on for too long
Seriously though, you've got to. I'm not talking about just opening up an endorsement, clicking through on link and glancing at the headline and lead. You need to read the whole thing - in full. Headline, lead, the offer, the PS and all the bits inbetween.
In my opinion, you simply can not stop learning as a copywriter. There will always be new developments, new techniques and new challenges in the field and it is ONLY by reading new promotions - at least one everyday - that you'll be able to advance to and stay on top of your game.
Even if the promotion you choose to read on a given day is a pile of pants - you should STILL read it. Analyse why it is so bad, take it apart and then make sure that you're not using any of the negative techniques you've just identified.
The fact is: you can ALWAYS take something useful from a promotion, be that promotion good, bad or downright ugly.
So, venture forth fellow copy king (or queen) and make a promise to yourself to read at least one new sales promotion everyday from now on. Do so and you'll never need worry about 'over copyfidence' again.