I like to include at least 5 or 6 testimonials in every sales letter I write, but there's something I've seen on the forum a lot that makes me kind of scratch my head.
What I'm talking about is these WSO sales letters that include literally DOZENS of testimonials.
I just read one that included like 50 of them.
I understand the idea behind this. You're basically saying, "look, ALL THESE PEOPLE love my stuff, that many Warriors can't be wrong."
And yet, at the end of the day, I just don't agree with the strategy.
When I read a sales letter that has 5-10 testimonials, I might actually READ those testimonials.
When I read a sales letter that just offers an endless stream of dozens and dozens of testimonials, they all just start looking the same, and my tendency is to click away to something more interesting.
I have bought a decent number of products off the forum since I've been here, but I'm pretty sure I never bought anything off one of these billion testimonial sales letter WSO pages.
Am I missing something here?