9 replies
So when writing your sales pages. Do you also pay any attention to keywords?

I mean writing a sales page is great.. but if you're not getting any visitors or people who are reading your page than it still doesn't convert like it supposed to be right?
#copywriting #seo
  • Profile picture of the author videolover7
    Originally Posted by MoreThanWords View Post

    So when writing your sales pages. Do you also pay any attention to keywords?

    I mean writing a sales page is great.. but if you're not getting any visitors or people who are reading your page than it still doesn't convert like it supposed to be right?
    You ever heard of paid traffic?

    Trying to write a sales letter to both persuade AND rank high in the search engines is a fools errand.

    Do one or the other.

    VL
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  • Profile picture of the author Joseph Robinson
    Banned
    It never even occurred to me to try. The second you start trying to force yourself to fit a certain keyword in a certain number of times, you're sandboxing yourself. That holds true with all kinds of writing too, not just with copy.
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  • Profile picture of the author Mark Pescetti
    Spending your time trying to appeal to some elusive algorithm, rather than focusing all of your creative energy on targeting the emotions that get people excited to buy is a mistake.

    I understand the value of getting free, organic traffic, but if those people are landing onto a site that doesn't connect with their emotions and circumstances, what's the point?

    I personally used to appease the SEO crowd, and I'll tell ya, it's a waste of time. Nobody wins.

    Likewise...

    Put down those copywriting books and start reading material that grows your awareness of human nature, character and what makes people want more out of life.

    In fact...

    FOCUS ON YOU!

    Self-growth IS the most powerful tool you can learn to make sales.

    Not SEO.

    Not endless copywriting rules.

    Not going to one seminar after the other, listening to copywriting experts give you information you don't have the emotional infrastructure to integrate into your present capabilities.

    You need to have self-awareness and the ability to know how to make people feel the feelings that drive them to put money into your PayPal account (by starting with yourself.)

    Mark Pescetti
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    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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  • Profile picture of the author shawnlebrun
    These days... keywords that are on the page are starting to matter less and less,
    it's more about the off-page factors than on-page ones... since the on-page
    ones can be easily manipulated.

    You'll never want to write a sales piece with the intent of also getting it highly
    ranked based on the keywords and on-page factors... because you can dilute
    the sales message.

    Like everyone has said, focus on one or the other... than use paid search or focus on
    getting many, many links to that sales page... that will help with your SEO.
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  • Profile picture of the author Raydal
    I would normally butt heads with clients when I have to
    do a rewrite and they realize that (surprise!) I have used
    different words arrangement and so they become concerned
    about SEO.

    Now, let's see: You were not making enough sales, hence
    why you hired me. Now you are concerned that you would
    not get enough traffic from search engines?

    I don't pretend to do SEO copywriting, even though I see
    a lot of writers who advertise their services as such. How
    do you write to satisfy a machine and persuade a human
    at the same time is beyond me. One of these two has to
    suffer.

    I would normally tell the client that s/he can leave their
    original sales letter and place the rewritten one on a new
    page. That's the only compromise I can think of.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Stephen Root
    SEO is nowadays 10% onsite and 90% offsite so your content really isn't that big of a deal if the theme is right. If your links say "Knitting like a boss" and your sales letter is about knitting, you are going to be alright.

    Also if you are worried about SEO, you should be concentrating your efforts to social. Google & co. are paying a lot of attention to social signals your site gives out so take care of those instead of worrying whether your keyword density is 3% and is your exact keyword in H1.
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  • Profile picture of the author ThomasOMalley
    When you are writing a sales page or microsite to sell one item or service, forget about seo. As Ray and others have pointed out, you are working at cross purposes.

    But you can still use seo to drive traffic but not directly to the sales page...for example, set up a blog with the sales page to get seo traffic. You can also set up a content or authority site to generate traffic with seo and then drive the traffic to your sales page from the content site.
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  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by MoreThanWords View Post

    So when writing your sales pages. Do you also pay any attention to keywords?

    I mean writing a sales page is great.. but if you're not getting any visitors or people who are reading your page than it still doesn't convert like it supposed to be right?
    Wrong. The second you start thinking about SEO as your priority on a sales page you're missing the point completely.

    What do you want your sales letter to do?

    What is it's ultimate purpose?

    Is it to get it to rank highly in the search engines or God forbid... to drive a rabid horde of potential leads to take your direct call to action?

    The answer is blindingly obvious and just in case you're in any doubt...

    ...the latter is true. (To drive a rabid horde of potential leads to take your direct call to action).

    You know, when I first started out doing online copywriting a few years ago, I too fell into the same trap. I too thought that it was possible to combine the two and it took a few hard nosed characters here to set me straight in my thinking.

    Now, fair enough, I might still disagree ever so slightly on this point but this is an exceptionally rare occurrence.

    Only if I'm absolutely convinced I can get away with it without diluting the sales message in the slightest will I include a keyword in my sales copy and then it has to fit perfectly naturally within the body of the sales copy itself. But if you're having to force keywords in, making them fit - it's the biggest no-no in copywriting to commit this cardinal sin.

    Quite simply, if you're inexperienced writing sales copy you should never ever write a piece of copy with SEO in mind. Full stop. No argument about it. Period.

    And if you are experienced you would never write a piece of copy with the intention of including words for SEO purposes. If and when this does occur it's usually if anything purely accidental or if you're exceptionally gifted as a copywriter, you may just about get away with it very very occasionally. But it's definitely not the norm.

    Warmest regards,


    Mark Andrews
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  • Profile picture of the author shawnlebrun
    Mark said it better than anyone else i've ever heard say it... seo and selling should be 2 completely different goals, for once you combine them... they both suffer.

    nice post Mark!
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