I'll Pay You $2,000 To Write Me This Sales Letter...

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Hello to all Warrior copywriters...

I'm looking for a copy writer with experience in Biz Op, to write me a sales letter for a live event I'm doing in California, 90 days from now... I'm offering $2000 (half upfront, half upon delivery).

Let me start out by saying I'm serious about this- and am not looking to waste anyone's time... I will be hiring someone for this hopefully in the next 7 days.

I'll tell you a little about the event, and, if you're interested, let me know...

The theme of this event will be "if you lost you current online business, and had to start all over again, knowing what you know now, how would you build a one million dollar business as quickly as possible?"

I'll have about 12 speakers. Every single one of them must have sold a million online personally. No phonies. And, there will likely be a prize for the best speaker voted by the crowd...eg. some cash.

I'll have some well known speakers from the make money niche...but, I'm also trying to find speakers outside of the biz op niche, so the audience gets to see that this stuff works in a wide variety of niches.

This will be my 2nd event... a follow up to my first event - which you can see the sales letter for here: (Online Income Revolution With Matt Lloyd And Daegan Smith...). By the way, that was a sales letter I did myself... it was a last minute rush-job, but, we made our numbers - 50 seats, 1k each.

This time, I'll be a lot more organized, and I'd like a much better sales letter.

The price point will be a lot more (like $5000) since the content will be at a much higher level...

I'm looking for a copywriter who has experience in biz op, can show me some relevant pieces of your work (if you've done letters for events like this, please tell me), and you have a track record of delivering results.

Obviously for 2k, I'm not going to get the best of the best... but, it should get me something half decent.

On a side note- I'm moving into direct mail in a big way very soon (this month) - and I'd rather have a regular copy writer on my team, instead of having to go find someone new every time.

Anyway, if you're interested, can meet the requirements, and can show me some samples, please message me ... I'll usually get back to you within 24 hours.

If you can show me some samples first, that would be great, and then we can talk on the phone, and I'll tell you more of the specifics...thanks.

Matt
#copywriting #letter #pay #sales #write
  • This is who you need, but he might already be booked for months in advance Dangerously Effective Direct Response Marketing

    I don't think that's his main site anymore but the contact details at the bottom should work.
    • [1] reply
    • Banned
      Hello Matt

      The best person I can think of who can and will help you to hit your target with ease is...

      Mark Pescetti. Although... truth be told, I think you might need to offer him more than this.

      I do believe you two would get along like a house on fire.

      Contact him, you won't regret it.

      Here is how to get hold of him...

      View Profile: Mark Pescetti

      http://markpescetti.com/

      Good luck with your launch Matt!

      Warmest regards,


      Mark Andrews
      • [ 1 ] Thanks
  • So you want a letter that charges $5000 but want to pay someone $2000 to create the message? I'm not saying you can't find anyone for that price, but I think it will be hard to find someone with the experience and chops required to sell at that high a ticket who also doesn't charge 5x what you're looking to spend, at a minimum. I know I wouldn't, but good luck with it.
    • [ 1 ] Thanks
    • [1] reply
    • Matt,

      I have an idea if your budget is modest for copywriting.

      Select your copywriter and pay them the agreed upon fee.

      Then as a first task, have the copywriter craft a "Second Helpings" letter and mail it to your previous attendees. Charge 75% off, so basically $1250/each.

      Then split the money with the copywriter, whatever's fair.

      If you did a good job delivering the goods the first time around, you should do well.

      You'll get a higher calibre copywriter, one who has some skin in the game, and get some more money to fund marketing & hard costs.

      - Rick Duris
      • [ 3 ] Thanks
      • [1] reply
  • Colin picked the words right out of my mouth!

    But how can you pay a copywriter $2000 to sell a
    $5000 product. That's tantamount to an insult
    really.

    So you sell one seat and you are in profit. What
    about the copywriter? Shouldn't s/he be tasting some
    of your success as well?

    I can understand your (possible) thinking that you did
    it for yourself before so you don't really need a copywriter.

    Another Warrior copywriter was just paid $10,000 for a REWRITE
    for a sales letter that sells at a much lower price point. So you
    really need to up your game.

    Of course your PM box might be full with offers right now, but
    in making an offer they are also admitting that they don't
    qualify to write this kind of copy OR are selling themselves
    short.

    -Ray Edwards
    • [1] reply
    • Ray, Colin, I understand where you two are coming from... offering to pay $2,000, to sell a 5K event.

      But, you only know half the story. Most of the marketing for this event, will actually be offering it as a bonus for something else... that's why I told people to contact me directly, and I'd give full details.
      • [1] reply
    • Banned
      [DELETED]
  • My snarky reply to members of the forum.

    I think this is a great opportunity. But before I tell you why, a little history lesson.

    A few months ago a guy came to the forum with a 10,000 buck reward to beat his control.

    Read the thread. The knee jerk reaction from some of the "NAME" copywriters, and I use that term loosely was...

    What a joke. What a rip off. What nonsense. The smaller fish quietly responded and took on the challenge, then one of the Big dudes...decided he was in and then everyone was in...and a lot of bragging about who was going to win.

    Time went by. Apparently too much time, even for the eventual winner, an unknown, who was one of the loudest critics of the guy giving away 10 grand...now, after cashing his check...he's best buds. SEE?

    Other big name braggarts dropped out, maybe they knew they weren't in the running. This is how it went down.

    And some guy, an unknown has 10 grand in his bank account, AND a promotion to show people, to attract other clients and to build his career off of.

    My big issue with this forum is there are a handful of know it alls and big mouths whose first knee jerk reaction is to start to bad mouth a poster like this.

    Some of these guys, have been, what, 5 years of copywriting under their belt and have built a reputation for their WSOs?????

    Anyhow, this is a GREAT opportunity for those of you who lurk, who want to get started, who are afraid of being bashed by the critics here, and this is an offer made to you.

    The guy sez he isn't after the A listers, by the way, NONE of who post here but on a very rare occasion...

    YOU who are looking to break in, and that is MOST of the readers here, I encourage you to take a shot.

    NOW, the thing I'm not sure about is the OP's experience requirements, he's gonna be hard pressed for that price to get what he wants, especially on such a short time frame.

    I encourage him to at least take a look at some of the unknowns and up and commers, you might get surprised. Of course, you don't want to waste your time...but with your background and experience a quick glance can tell if you some noob has the chops you may be looking for.

    IF you are the experience person with the crds he wants...this could lead to an ongoing relationship, which is what the Big Dudes here get, or so they say...and are on retainer or a monthly contract.

    Is 2 grand too small for an experienced copywriter? IF you are experienced in Biz-Op and have a proven template, his first work and scores of other Biz-Op seminars to "swipe" from, this is a piece of cake half day project for you, or should be.

    So, Matt, please consider at least looking at some Newbs SPEC work, if they can write fast, in the next few days...and at least give them a chance at very little expenditure of your time...
    and

    to YOU established copywriters, who have worked with untold numbers of IMers and produced millions with your copy...

    why do you waste your time even responding to these threads?

    Why is your knee jerk reaction Are you serious cheapAss? We be big bux copywriters here.

    It is a part of this forum that discourages, is negative and in my opinion uncalled for...we KNOW you make the big bux...let's give some hope to those who are seeking a career or an opportunity...

    And Matt has one., IF he'll maybe compromise a little on his requirements...

    But, hey, let's ask Sean the skeptic about opportunity...now that he has some bux in his pocket, maybe his attitude has change a little.

    Matt, give some newbs a chance and thanks for giving the forum another opportunity...to either take or leave...

    gjabiz




    • [ 21 ] Thanks
  • gjabiz hit the nail on the head with his post when he wrote...

    "Is 2 grand too small for an experienced copywriter? IF you are experienced in Biz-Op and have a proven template, his first work and scores of other Biz-Op seminars to "swipe" from, this is a piece of cake half day project for you, or should be. "

    I've been writing biz opp letters almost exclusively for the last year... and it's getting to the point where i can write one in my sleep. and this is copy for some of the biggest and most well-known biz opp marketers online.

    the key is, once you get good at writing these letters and have a proven swipe file to model after, it should take almost no time to bust out a proven winner.

    I've written letters that took me an hour or two and have gone on to make a lot of money. the client didn't care how long it took, they just wanted the end-result.

    so, if a copywriter has an hour or two and makes 2 grand... that's not a bad half-day's work. more than most doctors, surgeons, lawyers, etc... make per hour.

    so yes, some of the good copywriters won't touch this, others will see it for what it is, a chance to make $1,000 an hour... which isn't bad at all.
    • [ 3 ] Thanks
  • Hi, let me know if you're still looking for a persuasive sales letter written and I'll pass you over my phone number (I'm based in the UK btw).

    Sample freshlistbank(dot)com (Private Membership Site).

    I try not to sound too sales pitchy (turns readers off) though while at the same time playing on their emotional hot buttons and generating the action/response you expect your readers to take. It's no good firing traffic at a site with a lousy conversion rate. My job as your personal freelance copywriter is to convert browsers into buyers.

    If I'm the sort of thing you're looking for, let's talk.

    Thanks,
    Chris
    • [1] reply
    • I'm glad you labeled it as snarky.

      I didn't see any badmouthing, did you? I think it's sound advice to be wary of the experience of a writer who wants to take less in payment than what an affiliate would get.

      Some of us have reputations far away from this forum too.

      There's an obvious reason for that.

      Agreed.

      My advice would be to just write it again yourself. If you already did well once, you are at the level of an up-and comer, except you already have proof of results. You may be better off hiring a better copywriter to do an in-depth review, then do recommended rewrites. That'll probably be even cheaper, and I am almost positive you'll get a better result. But by all means, take a chance on a noob if you want to.

      See, you're already saying that any person you hire at that price is going to cut a corner and go to a template vs. actually doing full work custom for this deal. That's EXACTLY why I'm telling him to be careful at that price point, because that's what you'll get at best is a gussied up template. At worst, you'll get the epic flailings of the inexperienced trying to oversell your high-ticket offer.

      I thought it was to give advice.

      Did I say that? Did anyone? It sounds like you are complaining about something you saw happen elsewhere. I didn't see what you describe happening in this thread.

      Here's some advice for any up and coming copywriter who may be reading this. Don't take an offer to write a sales letter for less than what an affiliate would make promoting the same offer. Copy is worth more than that, especially if you're good. Hold out for more. It's vastly better for your career to get paid a fair price than to do work for cheap to create relationships that are anchoring you at below your worth.

      If you think you can do a good job selling a $5K per ticket item with an hour's work and you want to charge $2K for it, go to town. I'd charge more because even with a template, I think it takes more work than that to ensure good conversions on high-ticket items.

      Right, and if you're spending only 2 hours on it, who is getting the better of whom? It sounds like you're defending the low price of the offer because some copywriter is willing and able to churn out low-effort to match the value.

      I have a template. I could do this project in an hour if I just Mad Libs my template. But I won't. Because it's not the best job I could do. And I can't HELP but do my best work.

      So if I know I'm going to go bananas and spend 10+ hours across 3 days to do the research, profiling, and message development it takes to sell the **** out of this $5K per ticket event, I'm going to charge more. I won't do it for less because my experience says I CAN'T do it for less.

      But please, by all means, take the job. Someone. Go for it. I'm not trying to pontificate or be on my high-horse - I'm just offering the benefit of my experience as a writer, to both writers and copy buyers.

      But sometimes I don't want to do that, because when I try to offer a realistic perspective, I get responses like this that chastise people like me for not being cheerleaders or "take a chance!" kind of guys.
      • [ 2 ] Thanks
      • [1] reply
  • Check your PMs

  • Hey Matt!

    I read little of your previous sales letter and listened a bit to your audio (at the top of the letter.)

    It's feels uncooked.

    It doesn't represent you the way you're expressing who you are and what you've accomplished.

    After all...

    Your biggest selling point is telling people they could follow your lead and wildly increase their profits... just like you.

    A science of success model needs to express how easy it is to duplicate predictable results...

    ...and that anyone can do it.

    And yet, it doesn't translate into MY hopeful experience (as the reader.)

    You talk about yourself a lot.

    Which I understand that you're trying to build credibility.

    But the value you're GIVING ME (as a paying customer, who wants to shatter my own self-imposed glass ceiling of financial limitations) doesn't come through.

    I'm left with seeing you doubled your business a handful of times and have a ton of financial freedom, as a result, but the value I'm thinking I receive from your seminar doesn't hit me over the head with a 2x4.

    Part of demonstrating credibility is utilizing your insights to connect-the-dots for what I'm going to create... IF I attend your seminar.

    Okay... so...

    Then I listened to your first speaking engagement video and there's a lot of cool little tidbits that newbies would definitely benefit from, but where's your theme? What is your overall brand?

    What message are you selling?

    Marketing from a different perspective?

    Understanding how to read your stats?

    Realizing that you need to convert the traffic you have... not drive more traffic?

    Okay, so your hook is the difference between evolution and revolution (and it's certainly not being used effectively throughout the copy.)

    It's NOT a distinct, COMPLETE brand.

    If you're going to portray yourself as an expert, authority or guru, your copy (and overall design of your brand) needs to convey that, right?

    Bottom line:

    The copy doesn't come across communicating "the future of selling" at all.

    It's not YOUR voice.

    It's not communicating, "FINALLY experience the massive breakthroughs you need to make a REAL dependable online-based income!"

    And lastly, you didn't utilize your testimonials very well.

    You need WAY more social proof, used in a much more dynamic way.

    Budget wise:

    $2000 for helping you refine and redefine your public brand, extract out of your more of the mind-blowing benefits that will increase the perceived value of your seminar and writing the actual copy is definitely on the low end of compensation...

    ...especially for the high-end price point (and that's already been pointed out.)

    It makes me question IF you're the real deal (since you know what crafting converting copy takes.)

    Mark Pescetti

    (UPDATE!) Man, in the time I took to write the first part of this post, make my daughter breakfast, feed my dogs and finish my response, there's been a lot of activity. This got people going. Interesting.
    • [ 1 ] Thanks
    • [1] reply
    • I'm with Gordon on this.

      Doesn't matter what he's charging for the event. What he's charging per ticket BEFORE expenses. Not to jink the OP, but there's no guarantee how many seats he'll sell. But he will need to guarantee the hotel/convention center a certain number of hotel rooms booked and make up the difference if it falls short.

      Bottom line: His stated budget is his stated budget.

      If it's not to your liking, then don't bother posting in this thread or contacting the OP.

      My 3 cents,

      Mike

      P.S. To the OP... Rick Duris brought up a great point. If you consider including a royalty with your offer, then you may be able to get some more experienced copywriters contacting you to help you sell out your event.
      • [ 9 ] Thanks
      • [2] replies
  • Banned
    [DELETED]
    • [1] reply
    • Well, that's always the short answer. I was offering my opinion on this particular set of circumstances, with the information we all have at hand. I'm not speculating on some possible scenario. If the OP was "will something like this work" I would have responded differently.

      What's the likelyhood that he has speakers of that caliber, but has not mentioned them in the OP? High, or low?

      Which we know is high, so that makes it harder, agreed?

      Again, unknown based on the OP. I don't have any way to base my opinion on this aspect as I don't even have enough info to guess.

      This is the biggest unknown. As a copywriter, being offered a percentage in lieu of payment of fees (as opposed to percentage ON TOP of fees), I would be wary, especially since the OP has noted that it's only going to be offered as a bonus to something else. So - with that in mind - more likely, or less likely?

      As others have stated, copywriters willing to do the job for this price admit to giving it little time and attention, and at best, you will get use of a proven template (though beginning copywriters won't have one of these).

      Consider that the up front fee being offered isn't even the same percentage that an affiliate would get. Which bothers me because MY copy would be at LEAST 50% responsible for their take anyways. Right?

      But regardless, this being the ONE thing the copywriter has control over in the equation of "should accept royalties in lieu of fees", I could still write the bestest ever letter and if any of the other factors don't pan out (and many of the other reasons a launch can fail not listed here, like technical or banking issues), I lose.

      I'm trying to give the best advice I have, and defend it with logic that I am sharing with everyone. As I've pointed out, even taking your "it depends" factors into account, I still stand by what I said which was it was "unlikely" not "impossible.

      Can you clarify?

      Do you mean to say "I think you are coming across that way despite not meaning to"?

      Or are you saying "I think you are lying when you say you are not trying."

      Because one of those is useful feedback, and one of them is you being a dick needlessly. My response would be different depending on your intent.
  • Banned
    And the winner is!...

    Thank you players...thank you ball boys.
    • [ 7 ] Thanks
  • freakin hilarious copy nazi...
    • [2] replies
    • Poor Matt is going to wonder what happened to his thread! It's kind of like being outside Wal-mart the morning of Black Friday. But with less old people.
      • [ 2 ] Thanks
    • Banned
      I thought we needed a bit of levity my son.
      • [ 1 ] Thanks
  • Heck, everything else aside, I'm just excited someone like Matt wants to put on a $5K event. Whoever the copywriter will be, I'm happy for them.

    - Rick Duris
    • [ 3 ] Thanks
  • At least this guy isn't offering just $200 for a sales letter....LOLOL.

    I give him credit for that.
    • [ 1 ] Thanks
  • There will ever be two camps in the copywriting forum about
    fees it seems. Everyone is entitled to express his opinions.

    I believe in value-based fees because these are what benefit
    BOTH client and copywriters in the long run. If I feel a potential
    client is trying to "low ball" in an offer placed here I will freely
    express my opinions.

    It's up to the reader to take it or leave it. I don't see this as
    an attack on the poster or their post.

    -Ray Edwards
    • [1] reply
    • Banned
      If you feel you have this right Ray, surely the same right applies to the guy who posts up his budget. He doesn't need to be told his budget is 'tantamount to an insult'. Your wording not mine.

      Would you afford him this same right as you yourself afford yourself this right to freedom of expression? Freedom to state his budget even if personally you feel it's low-balling and insulting?


      Mark Andrews
  • I don't see what all the fuss is about really...

    While I totally understand and respect everyone's opinion, my take on this is that this is an opportunity for someone to develop a long-term relationship with the client.

    Let me tell you that some of my best clients came from Elance - we aren't talking low-ball clients either. I started out on 'small' projects which in time turned into larger, more lucrative projects. One of those clients I've worked with for 18 months now on a very good retainer, and I even went and met her when in Dubai.

    If you think you have what it takes, then take the opportunity... otherwise you'll never know where it may lead.
    • [ 1 ] Thanks
  • People are definitely entitled to chime in on any issue related to copywriting.

    Of course, everyone is going to do what that are going to do. We all know that.

    But everything that's copywriting-related is up for discussion....not really any news.

    The often-repeated statement that it's their business what they do doesn't negate the fact that you can discuss any copy-related matter here.
    • [1] reply
    • There's only one thing for it...



      Get in here Steve and ease the tension with your gentle humour and general good nature.

      The Dark Knight Writes...

      Good luck with your search Matt, and indeed with your event.
      • [1] reply
  • Interesting thread. Not the usual $200 offer but I'm struck by the discontinuity of the offer. A guy making $120k/month wants to offer a 1/2 days pay for a sales letter.

    Alarm bells are going off in my head.

    This is not a ring my hat will enter though I'm sure he's got a ring full of hats. Maybe one of them turn out like Sean or Nick and everybody wins.
  • Hey guys, thanks for the responses... and all the pm's.

    That's great Ray, I'm good friends with Daegan, I've seen some of
    his earlier stuff... I'd love to see which letters you
    did for him.

    Good idea Rick, only problem is I sold seats to this new event at the last one I did (and around 35% of them bought)... so I probably can't do it on this one.

    Thanks gjabiz... will do.

    I would Colin, but the only reason I'm not is I don't have the time... I move pretty fast in my business, and have a lot going on right now. If I sit down to write the letter, it will likely take weeks, I'll procrastinate, and it won't get done. I have a deadline for it, so that's why I'd prefer to just pay someone else.

    For all of you going on about the price, I get it. But as I said above... a lot of you don't know the full story with how I'll be promoting it. I'm happy to tell you if you PM me.

    But I offered 2k because that's all I want to spend on this one... I've got a lot of interest, from decent writers too, so I'll choose someone shortly. If it's too low for you, that's ok, feel free to pass on this one.

    I don't mind people using this thread to discuss whether what I'm offering is fair... I have great respect for good copy writers. I do 95% of all my own copy, and I'm doing fairly decent numbers... so I know how important it is.

    Only thing I have a problem with is this:

    Bruce... not sure what you mean. If you think how much money I make in a day should determine what I pay for things, that's stupid.

    Or... if you're insinuating that my numbers are misleading (or made up?)... well, that's another story. Either way I don't really care. If you're not interested, don't apply. I just don't like snide little comments like that...
    • [1] reply
    • It's called value-based pricing.

      With this model, the copywriter gets a percentage of gross sales.

      And it's not stupid. It's a win-win for both parties when the copywriter has a proven track record.

      VL
      • [1] reply
  • Banned
    I think...yep this is my new favorite subforum.

    • [ 1 ] Thanks
  • Matt, my post count here isn't currently high enough for PMs - would you mind sending a quick note to laurakryza[at]gmail.com so I can get in touch? I'm not one of these elites flooded with $10,000 clients (heck, Microsoft didn't pay me that), so I'd be happy to chat.
  • [DELETED]
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    • There was a time when I would have been all over an offer like this.

      And I remember those days.

      I was glad to get anything.

      I'd be so grateful an opportunity like this came along.

      Gigabiz is correct.

      Someone wise will jump all over this.

      Heck, 2000 would pay for the extra miles I'm putting on my Lexus.

      So before you turn your nose up in the air, ask yourself:

      Could I use 2 grand?

      If the answer is yes, get your ass in the game and don't question the guy.

      You're getting a grand up front.

      Is it a tough sell?

      Maybe.

      But you get paid ANYWAY guys.

      Do it.

      Mike, Gigabiz:

      You guys get it.

      Newbies? Get the heck in the game.

      2 grand is still 2 grand.
      • [ 7 ] Thanks
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