Creating an impression - webpage copy critique

This is just my option. There is nothing that grabs my attention. The text is the same and nothing stands out. Perhaps you could change the size of some of the text or the colour on parts that are particularly key points - such as "need the highest quality content" could be bigger or in bold.

The sidebar widget text is too much and I couldn't be bothered to read it...

Your header logo is great that really stands out.

I hope that was helpful.

Thanks Kay,

By the sidebar, you mean the text under the header Latest from the Content Cave? Yes, I will look at shortening that, and also making the header a bit larger.

I'm not a huge fan of big bold text myself - it is a personal turnoff - but does it work? If it would really grab peoples attention then, yes, I will do so.

It reads like a fairly standard B2B sales page. Depending on where your traffic comes from that could work for or against you. Typically, the US likes a more "hype-y" approach, while the rest of the world resonates better with the current tone.

As for usability, the form isn't placed properly. There's a bias here: people associate the right side with progression, so the form should be placed there. Also, the form itself could use some improvement, the "Submit" button in particular. Maybe make a graphic for it and put the text "Request quote" followed by an arrow (of course pointing to the right).

One other thing. With a customer a mine I obtained a significant increase in response by simply posting an e-mail address, so maybe underneath the form you could put something like "... or contact us directly at info@stomsolutions.com".

No matter which route you choose, I recommend you to split test any change an also implement a heatmap script in order to observe user patterns.

Good luck with your business,
George

Hey Tom,

I hope you're well!

Tom, something I learned from some of the greatest copywriters over the years is this:

Action is based on emotion.

So, if you want to get someone to take action and call
or email you... you've got to get them emotionally
involved.

I don't see anything on your site that will do that.

When someone lands on your site, you've got about
2 to 3 seconds to get them to stop, read your headline,
and decide whether or not they'll continue reading.

Again, emotion leads to action.

So, right at the very top, have a headline
that gets them emotionally involved.

the truth is, your prospect is already
motivated to find a solution for
what they need... because they're online
searching.

So you need to just think of
your prospects biggest motivations,
what they want, how you can help
them solve a problem, and then
attach an end-result emotion to that.

Emotion first, then action.

Without the emotion, there is no action.
No contacting you.

in the past, i used to say "here's
how to lose weight"

When I learned how to really write emotional
copy, I would change it to...

"How to lose 10 pounds in the next 30 days... so
your spouse stays interested in you and not others...

or "so your spouse doesn't leave you because you
let yourself go" or "so you can live long enough
to see your kids grow up"

those are just examples, off the top of my head,
but it just highlights how to get them emotionally
involved so they take action and call you.

for you, maybe it's creating content that leads to
more sales and money in the bank, or more free time
to enjoy life, or whatever the benefits are that you offer.

Just try to come up with the biggest benefit you offer, whats
your big promise to your prospect, and then tie in an emotional
element that gets them to take action.

ever since i've been doing this in my copy, conversion rates have
doubled, tripled, etc...

so just get them more involved in what you have to offer...
and try and have a headline at the top that stops them
dead in their tracks and makes them want to continue reading.

There's no hook. The simplest way I know to make a hook is answer:

Why Me? (The Customer)
Why You? (The Seller)
Why This? (The Product)
Why Now? (The Offer)

There's not a lot of differentiation or appeal in the wee bit of copy that's there.

How are you going to change my life?
What do you stand for?
What won't you stand for?

ie, You want to sell me on making an impression, and you're not making one yourself.