Copywriter Needed

by 23 replies
28
Hi,

My mom owns a business and has her website up.

However, I think the home page could use some better copy
to boost her sales.

So, I am looking for some people that might know how to do this.

I will be glad to give more info as needed.

Thank you.

Jess
#copywriting #article #writing
  • Texson...

    A little confusing. Your mom has a business. We got that. She needs words on her webpage. We got that.

    Is she looking to sell stuff on her website? is she looking for her business to make money? Or is she looking for an article written?
    • [ 1 ] Thanks
  • Hi Vin.

    My mom is in the silk screening and embroidery business. She also sells specialty advertising items like business card, greeting cards, key chains, ect..

    I think I did a good job with what is on there but it has no "punch". It doesn't grab
    you and get you to buy.

    Hope that helps, sorry for not being more specific.

    Jess
    • [1] reply
    • Jess,

      the point I'm trying to get to is that you don't want an article writer. You want a copywriter. I think if you put out feelers for a cw you'll be closer to finding what you want.
      • [1] reply
  • Hummmmm,

    I said copywritter? Didn't I?
    • [1] reply
    • No, *I* did...

      Your title was "Article Writer".

      All fixed.
      • [ 1 ] Thanks
  • Hi Jess, you can get sales letters done for cheap on rentacoder and other sites. I do have some samples of my work at cassingenacopy.com/samples.html

    A consideration you have is your budget - are you looking to pay someone $50 on rentacoder, $500 - $1000 on rentacoder, $3000 outside rentacoder, $5000, $15000?

    Generally the ebook marketing industry can't justify a full sales letter from a pro, but maybe your mom's business could justify this a little bit easier. Basically, you should at least get your money back in sales, and then start making a profit. If this would represent a massive turnaround in sales, then you can try a lower priced option.

    The other thing is your moms traffic and how its targeted. Does she get plenty of visitors to the page, only to have them leave without buying? Where do they come from - are they looking for your moms products and services? Or are they clicking their own adsense ads?

    What I mean here is that you could have had Gary Halbert write your sales letter, but if nobody sees it, or the people who do see it are not interested in the product, you still get no sales.
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    • [1] reply
    • Wow!!!!

      I knew when I wrote my post I would get educated. lol

      You asked questions I did not think about...probably because
      it is Friday and my day did not go to well.

      As for price, I need something on the low end of the price range you talked about.

      I am not sure whether to get a copywriter or a article writer or sales letter writer. What do you think?

      As for traffic....No, we have not advertised but told our customers about it, oh, we do have a Yellow Pages add.

      I will look at the links you gave and thank you very much for the responce and the advise. It really got me think.

      Jess
      • [2] replies
  • Wow Vin. I generally agree with almost everything I've seen you post.

    I have to disagree on this one. In the vast majority of cases, you're probably right.

    But to say it's impossible to find a copywriter who can deliver results for less than $1k a sales page, I have to disagree.

    Sure, talent worth their salt won't be charging less than $1k a page for long... But I know several talented copywriters on this forum alone, who have proven results, and charge less than $1k a sales letter.

    I get what you're saying, but that's still a slap in the face to at least a few talented copywriters on this forum.

    No offense man, just sayin'.

    -Scott
    • [ 1 ] Thanks
    • [2] replies
    • Depends what you mean by proven results, but if that's true... they should up their fee don't you think?
    • No offense taken, Scott. And none intended. Sure there are exceptions. You'll find talented people who are underpriced. But... if you go out with a very low budget in mind, finding good work done at such low prices would be like finding a needle in an ocean of haystacks.

      Truth is anyone who has made money for anyone else and isn't charging a fair amount to pay themselves for a job well done... those people are insulting themselves.

      There is plenty of underpriced talent out there... but I've not seen many as underpriced as you're talking about.






















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  • Texon5, I followed the thread and it seems that even before a copywriter, you need to rework the online business model. A good copywriter won't help you if you don't have an effective way to monetize traffic, basically, by selling stuff online.
    A great copywriter, however, could help you rework your business model, acting as a marketing consultant.

    And I tend to agree that a good direct response copywriter with web experience will cost a couple of grands, more or less.
    There is plenty of people that can write Frankestein-like letters that don't work even if they "appear" good. A good copywriter, is a different story. Good direct response copywriting is not writing: good direct response copywriting is selling.

    However, another chance, expecially if your budget is tight is doing it yourself. There are dozens of copywriting courses, most are good in my experience. However, I recently found a guy who stands up because... he isn't a copywriter.

    His name is Robert Plank and he is a software programmer. He used his "programming mind" to create two interesting methods for crafting decent copy - and fast - even if you have zero experience. All copywriting courses promise that, but they lack effective and easy-to-follow blueprints.

    This guy has done that with two very cheap infoproducts ($19.95 and $27) that I recomment for the newbie (personally I have 10+ years of copywriting, but found some gems and generally liked the "software development" frame of mind that guided this guy.

    You can find the two infoproducts (Fast Food Copywriting and Five Minues Copywriting) on Robert's site. I just started to write on this forum and I am not allowed to write a link in the post (go figure!). But if you don't know how to find the site... well you shouldn't be here.

    I have bought direct response copywriting courses from big names (Yanik Silver, Joe Vitale, John Carlton) and have been studying the subject since 1993 (with Drayton Bird book "Salespages that sell"). But I like the simple systems that Robert Plank sells.

    Ideal for total newbies, I believe.
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  • I'm in the same boat Texson. I want to PM you but can't because my post count is too low.

    Rodney
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