Critique Please

Start by getting rid of the awful, unreadable font, Helvetica Neue. "Crisis" looks like "orlsls" and "scams" looks like "soams". Stick with Tahoma, Arial, or Verdana.

Beyond that, you don't even come close to fully describing the pain points. It needs a lot of work.

You've got a clue but you're botching the execution and coming off like Joe Friday. This style of 3-point blog writing and layout is challenging but effective. Don't think you're doing it "almost right" because I'm praising you. The close is not even close because you're asking for money - as a lead-gen job it's salvageable but to get cash on the barrel-head you aren't showing near enough leg, if you take my meaning

There's a book about how to write this way.

Personally,

I don't think there's much to the page. Not enough for me to hand over my money for anyway.

Whose your prospect? Is it people simply looking to buy jewellry? Or are you talking to people looking to use it to make money?

A very vague page, I must say. Stop trying to get everyone, and focus your page. Also, express your benefits explicity - all I see is lists, lists, list. No content.

Just build on it - I know they say less is more, but this is less than less. It's almost nothing - put some sales copy in there. Get the reader excited to buy your product.

The logo looks cheap because the blue background doesn't blend together. Look into how saving logos in the PNG format solves that problem. Could the logo be bigger and in the middle of the header?

When you use wordpress to make a static website, you must use the Page function instead of the Post. Pages won't include timestamps like the date, time, and author. Those work for a blog, not a sales pitch.

Move the social buttons. You could get the slider that floats on the side.

"Did you know certain forms of gold and silver are more PURE?"
I don't see how this is a tip. I thought many people knew about pure metals. Isn't this common sense? This second header isn't necessary: "From This simple guide:"[/B]

It's nice that you're listing what to expect in the book, but you've broken up the info so much. Bring it together, cut out tips people probably know, and check your grammar.

Could you give the testimonial more space? A picture of Kevin would be nice.

Clickbank offers a 60-day money back guarantee, so why do you say 30 days? Customers might find out - it's clearly stated on the payment processing page - and hold it against you.

Only at the end do you mention your 15 years' experience. You should use this info nearer the top so it's clear you're an expert. Talk about how gold/silver selling changed your life.

Have ONE buy button. Hiding the links throughout the pitch, and the two buttons right at the end, makes you look desperate. Make people work through the pitch to reach the price.

Instead of linking to another page, you could include the book excerpt in the sales pitch. It could even be the section where you talk about your experience.

Remove the Clickbank screenshot. You've got the secure payment Clickbank logo, so they already know where they'll be buying from. It was a nice thought, but unnecessary.

You could use great headlines from your Recent Posts in the pitch.

Remove the Scroll To Top button. If your pitch worked, they shouldn't have to go back up. They'll click the Buy Now button and move on.

Could you put the affiliate link at the bottom? Or just in the book at the end? It's off-putting to see $10 for only 25 pages. You could let buyers know too, but then give the chapter headings so they know they're getting 25 pages packed with information. Also, it'll reassure them that you're the author, not an affiliate.