Speaking to "hear" the right words to use

4 replies
Hi all,

I do public speaking as a self development hobby and find that my speeches become more powerful and smooth--faster--when I speak rather than iterate my outline. And this includes speaking, then revising, then speaking again--still not quite as productive for producing a powerful speech.

I'm thinking that maybe I should start speaking more often as I draft my copy. It's 10x faster for me to iterate this way.

But maybe I'm missing something... I haven't heard of this technique being used. If you have any feedback (both positive and negative) about it, please share
#hear #speaking #words
  • Profile picture of the author marciayudkin
    Delta,

    Obviously you are an auditory person. I am also. I say everything out loud (sometimes silently out loud, if that makes sense) when I write. That is, I hear the words and their sounds and the rhythm of the sentences. When I can't say a sentence all in one breath, I know it is too long, and when I can't say correctly what I've written, I know there is something wrong with the sentence and I rewrite it.

    It's normal for you. Go with it.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author shawnlebrun
    John Carlton mentions in his course that one of the best ways to draft your
    first ad/sales letter is to just record your sales pitch as you're giving it to
    a prospect and then have it transcribed, take out all the "ums and ahs" and
    make it into a sales letter.

    so yes, i think doing it your way works. a sales pitch is a sales pitch... whether it's spoken or written... so I think you're right on.

    for me, before i send over any finished copy... i'll read it aloud to make sure it sounds right. if it doesn't sound right, it won't read right.
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  • Profile picture of the author Raydal
    When you really think about it all writing is spoken because
    it represents speech. Speech came before writing and so
    that's not a bad way to proceed at all.

    In fact, if a sentence is a tongue twister, or just doesn't
    sound good, then I'll cut it from my copy even though the
    grammar and mechanics are correct.

    Poetry counts. Make it sound good to the ear and
    the impressions would last longer.

    So I'll say you're on the right track.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Devin X
    Banned
    You're doing just fine, my friend. Just as Marcia, Shawn, and Raydal have stated above - you SHOULD write in the same way that you speak. Remember that we all have an internal monologue that "speaks" to us as we read whatever's in writing...so if it flows well then it'll make sense to the reader. Hope I made sense right there, lol.
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