I don't often ask questions (but regularly contribute) so I'm hoping you won't mind giving me your thoughts on this.
Situation is...people are reading my sales letter, clicking through to the "order now" page and that's where I'm losing them.
Out of every 100 visitors to my page, 8 click through to "order now", but none actually complete the ordering process.
Just wondering if a)anyone else experienced this, and if so, how did you remedy it OR b)if you can see any issues with my order page here: Order Today ?
I've talked to someone else who suggested branding the Paypal checkout page as that should make a difference. I will do this. It makes sense. Just not entirely convinced that's the main reason I'm losing people.
Any info/guideance/whatever is truly appreciated.
Thanks so much,