You can have ONLY ONE page of notes as you write... what's on it?

14 replies
Howdy warriors,

If you could refer to only ONE page as
you write... what would be on it?

My page would have:
- the offer,
- what makes the product stand out from others,
- propect profile,
- main benefit.

... for a start.

What would be on your ONE page of notes?

Aimin' to produce more,
-Scott
#notes #page #write
  • Profile picture of the author Rezbi
    A million $1,000 notes, stacked up to the ceiling.
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    • Profile picture of the author Doceye
      My one page of notes would be a detailed map on how to get to Rezbi's place.
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  • Profile picture of the author Mark Pescetti
    A map of the emotions my prospects are feeling, their corresponding circumstances, how I solve these problems and what they'd leave behind if they do NOT take action RIGHT NOW!

    mark
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    • Profile picture of the author Pusateri
      I second what Mark said, plus I would have a synopsis of how the particular market breaks down across the Big Five personality traits, as that will shape how I form the offer and determine the voice I write in.
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      • Profile picture of the author saleswriter101
        Originally Posted by Pusateri View Post

        ... I would have a synopsis of how the particular market breaks down across the Big Five personality traits, as that will shape how I form the offer and determine the voice I write in.
        Thanks P. ...that's the first time I heard of the "Big Five".

        Googled it. Got this at WikiP:

        Openness (inventive/curious vs. consistent/cautious)
        Conscientiousness (efficient/organized vs. easy-going/careless)
        Extraversion (outgoing/energetic vs. solitary/reserved)
        Agreeableness (friendly/compassionate vs. cold/unkind)
        Neuroticism (sensitive/nervous vs. secure/confident)

        I can imagine how useful this would be!

        I wonder: HOW one could get this information (or deduce it/figure it out)?

        Thanks for the great input!

        You too, Mark, very much. Concise and dead on. Awesome.

        -S.
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  • Profile picture of the author Bruce Wedding
    Everything I wrote on my homepage, though I'll need a small font

    I've found, even though I wrote the damn thing, if I don't reread it periodically, I forget important things myself.

    Probably the most important thing is to have a starving crowd with money in hand.
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    • Profile picture of the author Rezbi
      Originally Posted by Bruce Wedding View Post

      Everything I wrote on my homepage, though I'll need a small font

      I've found, even though I wrote the damn thing, if I don't reread it periodically, I forget important things myself.

      Probably the most important thing is to have a starving crowd with money in hand.
      Well, now, if they've got money in hand they probly won't be starving, will they?

      They'd probly nip down the old Mickey D's and grab a burger or two.

      Oh, that's not what you meant, is it?:p
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  • Profile picture of the author CopyMonster
    Who is Bob? (the ideal prospect)
    What does Bob want?
    What excites Bob?
    What does Bob dream of?
    What does Bob fear?
    What frustrates the h*** out of Bob?
    Yep, you guessed it... it's all about Bob. It's never about the goop...

    Oh and this ditty... "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." (thanks Blair Warren)

    Go Bob!
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    Scary good...
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    • Profile picture of the author Mark Andrews
      Banned
      I use a large board on the wall and attached to this board, pinned up on it it with lots of drawing pins are a lot of small pieces of paper with some key notes attached to each colored piece of paper.

      Little reminders of quotes by famous copywriters, tidbits of advice, things to keep in mind whilst I'm writing a piece of sales copy.

      It's right in front of me, I glance up periodically, cast my eye over them in turn to select the solution to the pain or emotional need I'm trying to find a solution for as I write. Works a treat. Acts as a little reminder, a prompter to keep my mind on track and not to go off on a tangent.


      Mark Andrews
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    • Profile picture of the author Rezbi
      Originally Posted by CopyMonster View Post

      Who is Bob? (the ideal prospect)
      What does Bob want?
      What excites Bob?
      What does Bob dream of?
      What does Bob fear?
      What frustrates the h*** out of Bob?
      Yep, you guessed it... it's all about Bob. It's never about the goop...

      Oh and this ditty... "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." (thanks Blair Warren)

      Go Bob!
      What if his name's Fred?

      Do we still want to ask what Bob wants?
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      • Profile picture of the author CopyMonster
        Originally Posted by Rezbi View Post

        What if his name's Fred?

        Do we still want to ask what Bob wants?
        Not if Fred's real name is Gaylord. Go Gaylord!
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        Scary good...
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  • Profile picture of the author gjabiz
    Prefer YOU make your own.

    Not near a scanner or camera, so, here are step by step directions.

    Grab two pieces of paper from your printer, 8.5x11 tape them together to make an 11 x 17. At the top, write HEADLINE, below that, sub heads/deck copy

    Then salutation/greeting.
    The body
    Offer
    Close
    PS or bonus

    Then grab a roll of clear contact paper, available at Walmart in a large size.

    Cover this FRONT side. Now you have a mini whiteboard and you use dry erase pens to fiddle fart around with headline, etc.

    ON back, at the top of mine, on the left side, I have the following PictoGrigm

    Pictogrigm Of Persuasion

    To the right of that, I have two lists FEATURES and BENEFITS

    On the bottom of the back page, I have a copywriter's checklist, advise you to create your own.
    Then use the contact paper on the back.

    Now what you have is a RE USE whiteboard just for copywriting.

    A set of colored dry erase pens (thin point) and you have a tool you can use over and over.

    ON the back, in the PictoGrigm of Persuasion, is all the PROSPECT info, like age, gender, needs and wants, etc. It is a PICTURE of your target customer, and the more you know about her, the better your copy can be targeted.

    On a different piece of paper, I have several dozen headlines, sort of a quick glance swipe file, and I have several, so can use one most relevant.

    On the back where the PictoGrigm of Persuasion is, you'll see the TRANSACTION take place, the INTERSECTION WHERE your prospect becomes your customer.

    Assume this is your sales page or promotion, and you will begin to answer the right questions from the start to get your copy off to a fast start.

    Try it, you'll like it.

    gjabiz

    PS. Keep in mind that where and WHEN your prospect intersects with your promotion is just as important as the copy/offer is.
    So, another question you can put on your copy whiteboard is....Where is my prospect going to intersect with my promotion and WHEN? Answer that, and you'll a long ways toward your goal.

    PS. I can make you one, BUT, it won't be as effective as if you were to make your own, to suit your style of writing. Use the PictoGrigm of Persuasion to fully understand your prospect and what action you are trying to get her to take.
    The write appropriately.


    Originally Posted by saleswriter101 View Post

    Howdy warriors,

    If you could refer to only ONE page as
    you write... what would be on it?

    My page would have:
    - the offer,
    - what makes the product stand out from others,
    - propect profile,
    - main benefit.

    ... for a start.

    What would be on your ONE page of notes?

    Aimin' to produce more,
    -Scott
    {{ DiscussionBoard.errors[6603864].message }}
  • Profile picture of the author saleswriter101
    Gjabiz,

    That is so very helpful and very kind. Thank you.

    -S.
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    82% Off for Warrior Forum Members. (Reg. $97. WF members: $17.)
    You get a FREE CUSTOM SAMPLE first. Testimonial and details here...

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