You can have ONLY ONE page of notes as you write... what's on it?

Rezbi

11 years ago

A million $1,000 notes, stacked up to the ceiling.

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Doceye 11 years ago

My one page of notes would be a detailed map on how to get to Rezbi's place.
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Mark Pescetti

11 years ago

A map of the emotions my prospects are feeling, their corresponding circumstances, how I solve these problems and what they'd leave behind if they do NOT take action RIGHT NOW!

mark

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Pusateri

11 years ago

I second what Mark said, plus I would have a synopsis of how the particular market breaks down across the Big Five personality traits, as that will shape how I form the offer and determine the voice I write in.

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saleswriter101

11 years ago

Originally Posted by Pusateri

... I would have a synopsis of how the particular market breaks down across the Big Five personality traits, as that will shape how I form the offer and determine the voice I write in.

Thanks P. ...that's the first time I heard of the "Big Five".

Googled it. Got this at WikiP:

Openness (inventive/curious vs. consistent/cautious)
Conscientiousness (efficient/organized vs. easy-going/careless)
Extraversion (outgoing/energetic vs. solitary/reserved)
Agreeableness (friendly/compassionate vs. cold/unkind)
Neuroticism (sensitive/nervous vs. secure/confident)

I can imagine how useful this would be!

I wonder: HOW one could get this information (or deduce it/figure it out)?

Thanks for the great input!

You too, Mark, very much. Concise and dead on. Awesome.

-S.

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Bruce Wedding

11 years ago

Everything I wrote on my homepage, though I'll need a small font

I've found, even though I wrote the damn thing, if I don't reread it periodically, I forget important things myself.

Probably the most important thing is to have a starving crowd with money in hand.

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Rezbi

11 years ago

Originally Posted by Bruce Wedding

Everything I wrote on my homepage, though I'll need a small font

I've found, even though I wrote the damn thing, if I don't reread it periodically, I forget important things myself.

Probably the most important thing is to have a starving crowd with money in hand.

Well, now, if they've got money in hand they probly won't be starving, will they?

They'd probly nip down the old Mickey D's and grab a burger or two.

Oh, that's not what you meant, is it?:p

Thanks

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CopyMonster

11 years ago

Who is Bob? (the ideal prospect)
What does Bob want?
What excites Bob?
What does Bob dream of?
What does Bob fear?
What frustrates the h*** out of Bob?
Yep, you guessed it... it's all about Bob. It's never about the goop...

Oh and this ditty... "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." (thanks Blair Warren)

Go Bob!

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Scary good...

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Mark Andrews Banned 11 years ago

I use a large board on the wall and attached to this board, pinned up on it it with lots of drawing pins are a lot of small pieces of paper with some key notes attached to each colored piece of paper.

Little reminders of quotes by famous copywriters, tidbits of advice, things to keep in mind whilst I'm writing a piece of sales copy.

It's right in front of me, I glance up periodically, cast my eye over them in turn to select the solution to the pain or emotional need I'm trying to find a solution for as I write. Works a treat. Acts as a little reminder, a prompter to keep my mind on track and not to go off on a tangent.

Mark Andrews
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- Steve The Copywriter 11 years ago
  
  Or...
  
  Just find out what people want.
  
  And show them how to get it.
  
  And get it now - or they'll miss out.
  
  Steve
  
  Thanks
  
  Signature
  http://www.warriorforum.com/warriors...right-now.html
  
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Rezbi

11 years ago

Originally Posted by CopyMonster

Who is Bob? (the ideal prospect)
What does Bob want?
What excites Bob?
What does Bob dream of?
What does Bob fear?
What frustrates the h*** out of Bob?
Yep, you guessed it... it's all about Bob. It's never about the goop...

Oh and this ditty... "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." (thanks Blair Warren)

Go Bob!

What if his name's Fred?

Do we still want to ask what Bob wants?

Thanks
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CopyMonster 11 years ago

Originally Posted by Rezbi

What if his name's Fred?

Do we still want to ask what Bob wants?

Not if Fred's real name is Gaylord. Go Gaylord!
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Scary good...
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gjabiz

11 years ago

Prefer YOU make your own.

Not near a scanner or camera, so, here are step by step directions.

Grab two pieces of paper from your printer, 8.5x11 tape them together to make an 11 x 17. At the top, write HEADLINE, below that, sub heads/deck copy

Then salutation/greeting.
The body
Offer
Close
PS or bonus

Then grab a roll of clear contact paper, available at Walmart in a large size.

Cover this FRONT side. Now you have a mini whiteboard and you use dry erase pens to fiddle fart around with headline, etc.

ON back, at the top of mine, on the left side, I have the following PictoGrigm

Pictogrigm Of Persuasion

To the right of that, I have two lists FEATURES and BENEFITS

On the bottom of the back page, I have a copywriter's checklist, advise you to create your own.
Then use the contact paper on the back.

Now what you have is a RE USE whiteboard just for copywriting.

A set of colored dry erase pens (thin point) and you have a tool you can use over and over.

ON the back, in the PictoGrigm of Persuasion, is all the PROSPECT info, like age, gender, needs and wants, etc. It is a PICTURE of your target customer, and the more you know about her, the better your copy can be targeted.

On a different piece of paper, I have several dozen headlines, sort of a quick glance swipe file, and I have several, so can use one most relevant.

On the back where the PictoGrigm of Persuasion is, you'll see the TRANSACTION take place, the INTERSECTION WHERE your prospect becomes your customer.

Assume this is your sales page or promotion, and you will begin to answer the right questions from the start to get your copy off to a fast start.

Try it, you'll like it.

gjabiz

PS. Keep in mind that where and WHEN your prospect intersects with your promotion is just as important as the copy/offer is.
So, another question you can put on your copy whiteboard is....Where is my prospect going to intersect with my promotion and WHEN? Answer that, and you'll a long ways toward your goal.

PS. I can make you one, BUT, it won't be as effective as if you were to make your own, to suit your style of writing. Use the PictoGrigm of Persuasion to fully understand your prospect and what action you are trying to get her to take.
The write appropriately.

Originally Posted by saleswriter101

Howdy warriors,

If you could refer to only ONE page as
you write... what would be on it?

My page would have:
- the offer,
- what makes the product stand out from others,
- propect profile,
- main benefit.

... for a start.

What would be on your ONE page of notes?

Aimin' to produce more,
-Scott