Critique my report geared towards dentist

6 replies
I will be launching my website by the end of this weekend which will be geared towards focusing on dentist. I will have an opt-in form (aweber) in which the user will receive a free report entitled "Learn How Internet Marketing Will Help You Add 10 Patients Per Month".

I am not sure if the report is too long, however I did put in a quite a bit of time making sure it looked great. Your feedback would be greatly appreciated!

*I will have follow-up reports for my e-mail campaign for those who opt-in, however I am still working on those. I will be creating a report for each one of the topics discussed in my report.
#critique #dentist #geared #report
  • Profile picture of the author SeanMcAlister
    Hiya -

    Just a couple of points to get you started:

    You'll need a proofreader to go through the copy as there are a lot of mistakes. I'm sure you were thinking of getting to that

    There headline seems arbitrary. You're not telling them how to add 10 patients per month. It's the example you use at the end but it's much more of a guide to the long and short-term benefits of internet marketing.

    The stats are not sector-specific, which may be fine, but I'd try to add more stats that directly relate to the dental field - it adds to your cred and shows you know the market.

    The image related to SEO (page 8) is just a big blur on my screen. I'd suggest you need to find a simpler image to make your point on that page.

    Hope that helps to start you off.
    Sean
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  • Profile picture of the author TheWrightWords
    I like the cohesive graphics, except for the SEO/sump pump one Sean mentioned. Maybe a dental related screen shot instead -- one that is clear
    I'd have someone proof the paragraph copy and make the headline shorter and more dynamic.
    Hope this helps!
    Signature

    Need top quality niche content to keep readers coming back for more? I'll provide 100% original, magazine quality content so you can focus on what you do best!
    PM for samples and rates.

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  • Profile picture of the author videolover7
    Here's a cover letter you can send along with the special report:
    Dear Dentist,

    It's a fact... you enjoy inflicting pain.

    Root canals, extractions, and other horrific procedures give you a warm feeling inside as you witness your patients screaming out in mind-numbing pain.

    But there's a problem.

    Much of your day is wasted waiting around for your next victim to arrive at the torture chamber, er, office.

    And that makes you sad.

    Feel free to finish the letter... what I've written taps into the driving emotion of your prospects.

    VL
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    • Profile picture of the author abelamorales
      Don't you think that kind of sounds weird? I don't think dentist enjoy inflicting pain on their patients.. It is definitely something that you would keep reading because it is quite unusually, but is it something a business would use to earn a dentist's business?

      Originally Posted by videolover7 View Post

      Here's a cover letter you can send along with the special report:
      Dear Dentist,

      It's a fact... you enjoy inflicting pain.

      Root canals, extractions, and other horrific procedures give you a warm feeling inside as you witness your patients screaming out in mind-numbing pain.

      But there's a problem.

      Much of your day is wasted waiting around for your next victim to arrive at the torture chamber, er, office.

      And that makes you sad.

      Feel free to finish the letter... what I've written taps into the driving emotion of your prospects.

      VL
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      • Profile picture of the author videolover7
        Originally Posted by abelamorales View Post

        Don't you think that kind of sounds weird? I don't think dentist enjoy inflicting pain on their patients.. It is definitely something that you would keep reading because it is quite unusually, but is it something a business would use to earn a dentist's business?
        I was just having a little fun.

        Yes, it's best not to insult or ridicule your prospective clients.

        (A guy who called himself the Rich Jerk made millions in the make-money niche by insulting people, but it's doubtful that approach would work with professionals.)

        VL
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  • Profile picture of the author abelamorales
    Thanks for your feedback everyone. I will proofread it again and have someone else proofread it as well.
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