As a copywriter I have not tried this method. I seek your wise counsel.
A list broker deals with mailing lists. He/she works closely with list managers.He helps direct marketers find appropriate lists. Sorry --- she helps marketers find appropriate lists.
Well I have now been gender sensitive!
Lists are important because they enable a marketer target an audience that is likely to respond positively to a campaign.
There are various list types. These are suspect, prospect, first time buyers and repeat buyer lists.
We could still classify lists into response, compiled, modeled and hotline lists.
Choosing a high response mailing list is of paramount importance if a marketing campaign has to be successful.
Now, warriors, take your spears and shields. Help me here ---
There are copywriters out there in countries direct mail marketing ( using direct mail packages/sales letters) is unheard of. They have to sell their services abroad.
- Where do they get list brokers to rent lists from in order to sell their services?
- How do list brokers ensure that their rented lists are used only once?
- Who rolls out the marketing campaign?(posting and receiving responses)
- How do both the marketer and the list companies know how successful a campaign has been?