Filters - Why copywriters advocate using single column websites
Aimed at Internet marketing newbies...
...a little copywriting tip for you...
You may have wondered why most experienced marketers only use single column websites for their sales pages?
The reasoning behind this is simple...
It has to do with getting rid of all distractions. Helping to keep the mind of the reader focused 100% on the offer being presented to them.
Introduce extra navigation tabs at the top of the site or worse including Adsense ads or similar and you're just creating trouble for yourself.
You go to all the trouble of creating a product, getting the sales page written for you, attracting laser targeted traffic to the offer and what happens?...
Someone whose attention you've fought hard for, to attract to your offer, clicks on one of these extra tabs on your navigation bar or an Adsense ad (or similar) and in an instant, before you can blink your eye, this person who might have been interested in your product is instantly switched off like a light switch and off they go in another direction.
Damn! There goes another potential sale. Buggers!
Consider each tab, each Adsense ad (or similar) to act like a filter.
You don't want these filters on your page at all - get rid of them entirely if you have them.
Do this and your conversion rate will rise almost instantly.
You want to hook your readers interest and reel them in like a fish on the end of a line. Sliding down your sales copy with no distractions at all... hook, line and sinker.
Sinking, sliding down your benefit driven sales copy / letter, each word and sentence reinforcing the last until there is just the one inevitable conclusion or outcome...
...the reader taking your direct call to action. More bank for you.
Hopefully this is useful advice to one or two of you.
Warmest regards,
Mark Andrews
...a little copywriting tip for you...
You may have wondered why most experienced marketers only use single column websites for their sales pages?
The reasoning behind this is simple...
It has to do with getting rid of all distractions. Helping to keep the mind of the reader focused 100% on the offer being presented to them.
Introduce extra navigation tabs at the top of the site or worse including Adsense ads or similar and you're just creating trouble for yourself.
You go to all the trouble of creating a product, getting the sales page written for you, attracting laser targeted traffic to the offer and what happens?...
Someone whose attention you've fought hard for, to attract to your offer, clicks on one of these extra tabs on your navigation bar or an Adsense ad (or similar) and in an instant, before you can blink your eye, this person who might have been interested in your product is instantly switched off like a light switch and off they go in another direction.
Damn! There goes another potential sale. Buggers!
Consider each tab, each Adsense ad (or similar) to act like a filter.
You don't want these filters on your page at all - get rid of them entirely if you have them.
Do this and your conversion rate will rise almost instantly.
You want to hook your readers interest and reel them in like a fish on the end of a line. Sliding down your sales copy with no distractions at all... hook, line and sinker.
Sinking, sliding down your benefit driven sales copy / letter, each word and sentence reinforcing the last until there is just the one inevitable conclusion or outcome...
...the reader taking your direct call to action. More bank for you.
Hopefully this is useful advice to one or two of you.
Warmest regards,
Mark Andrews
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