Sad Experiences Sell
Sad experiences can sell. Our own sad experiences.
If, to exemplify, I write a letter for a money-lending institution, I could level the amount of resistance to buy. This can be done by narrating the sad experience.I could arouse the same feeling in my prospect. This could influence one to buy.
I could narrate how embarrassing I felt when, on reaching the teal I discovered I had very little money. I was forced to leave some items behind. In selecting what to pick from what to leave, I made a mistake. I left a packet of sugar.
This is the first item my children want every morning. This mistake was committed because I was embarrassed!
A big man without money --- can't afford even a packet of sugar!
This is what is called Achilles Heel.
Now, which promotions (self development, health and fitness, nutrition etc) do you find most suitable for this technique?
If, to exemplify, I write a letter for a money-lending institution, I could level the amount of resistance to buy. This can be done by narrating the sad experience.I could arouse the same feeling in my prospect. This could influence one to buy.
I could narrate how embarrassing I felt when, on reaching the teal I discovered I had very little money. I was forced to leave some items behind. In selecting what to pick from what to leave, I made a mistake. I left a packet of sugar.
This is the first item my children want every morning. This mistake was committed because I was embarrassed!
A big man without money --- can't afford even a packet of sugar!
This is what is called Achilles Heel.
Now, which promotions (self development, health and fitness, nutrition etc) do you find most suitable for this technique?
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Jomuli3 -
Thanks
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