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Editorial Style Copy

by zthfitness
1 replies
What has been your experience with leading a sales letter with editorial copy (i.e. an article/press release/news)? This would be in lieu of starting a letter off with a traditional headline...you grab them with an article/news and then go into the sales letter...

If you consider most people searching the web are looking for info rather than getting sold, this seems like a valid approach..

thoughts?
#copy #editorial #style
  • Profile picture of the author AndrewCavanagh
    In newspaper and magazine advertising the editorial style copy was designed to look like an article...something people would normally read.

    And I think that's the real key.

    Make your sales letters look like something your ideal prospects would normally read or listen to or watch online.

    Kindest regards,
    Andrew Cavanagh
    Signature
    Old School Copy Like This Is BACK & Converting Like Crazy!
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