This is Kinda Ridiculous...

I wanted to share with you one thing that I learned which has transformed the way I do everything on the internet.

I wasn't making enough money online so I figured I'd get some crappy sales job to pay for rent. I started to train myself before I looked for sales jobs. I researched and purchased the "best" books on salesmanship.

After being locked up in my room for a month reading all these books something clicked.

Sales and salesmanship isn't just for "cold calling". It's everything on the internet.

My definition of a sale is "getting someone to take action". And for internet marketing, everything we do is aimed at getting action.

Actions can include:

-Getting e-mail Opt ins
-E-mail Marketing
-Getting user engagement (blog comments, forum participation, etc)
-Getting people to link to your web pages on their own accord (SEO)
-Twitter shares
-Facebook marketing
-PPC
-Everything

The most important thing I learned in all these sales books is that it's NOT ABOUT YOU. It's all about your customer.

Every page on your website should be written to your web visitor. Even your about page should be about your customer (indirectly).

You want to find out who your customer is, what they want, what problems they're having, and use all this information to build a connection with them.

People do not buy from rocks! They buy from people. (I go through this in my video course in more detail)

To make your website get that connection with your viewers you need to target them and then use all the targeting information you came up with to connect with them.

The questions below are geared at helping you target your web visitors and write better copy.

1. What does your web visitor want?
2. Why did they come to your website? What are they seeking?
3. What problems do they have?
4. What experiences do they want to reach? How can you help them reach these?
5. What needs does your visitor have?
6. At what level is your visitor at? Are they a beginner, intermediate, advanced, etc?
7. What does your visitor do for fun?
8. What other websites does your visitor like/visit?
9. What stores does your visitor shop at?
10. What products are targeting your visitor? What does their marketing look like?

When you start asking yourself these questions you will be better prepared to create content for your website.