Ideas Come From Everywhere
Online Courses from the World's Experts | Udemy
You may want to consider them for any training you offer. I checked out a few of the free courses to get an idea of the service and it is a very clean platform. The course I took was called "Ideas Come From Everywhere," by Marissa Mayer, the new CEO at Yahoo. It was recorded when she was at Google.
I found the same lecture on Youtube. She makes an interesting observation that reminded me of a thread here on the forum a while back about copywriting in help wanted ads (couldn't find it for some reason).
I thought it was a good example of knowing your audience and a simple, clear headline (the link is queued to the segment.)
Marissa Mayer at Stanford University - YouTube
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