Shortest Sales Letter in History of WF - and get a load of the refund policy - love it!

by sbucciarel Banned
28 replies
I was sent to this offer by an affiliate and this has got to be shortest sales letter I've ever seen on the Warrior Forum ... read the "Refund" policy. Also added a screenshot of his sales and conversions.

So what do you think?

#history #letter #load #love #policy #refund #sales #shortest
  • Profile picture of the author Will Edwards
    Interesting page Suz. I guess if you are producing products in "4 hours or less - including the sales letter", something has to give

    Will
    {{ DiscussionBoard.errors[6709438].message }}
    • Profile picture of the author Shaun OReilly
      There are other reasons, besides the shortness of the
      sales letter, as to why it's converting so well...

      For example, consider the product creator who has a
      decent reputation for releasing high quality products.

      Plus, most of the testimonials are positive and come
      from fellow Warriors who restate the value of the
      material within the product.

      I assume that affiliates are endorsing it strongly too.

      Dedicated to mutual success,

      Shaun
      Signature

      .

      {{ DiscussionBoard.errors[6709604].message }}
  • Profile picture of the author mattverick
    Awesome! But I need to work really hard to get at that level. Shaun is right, a lot if not all has to do with the reputation of the seller.
    {{ DiscussionBoard.errors[6709621].message }}
  • Profile picture of the author JasonParker
    Guarantees have become almost an afterthought these days.

    They're slapped on sales pages with the same old boring language that has almost no effect.

    So when this seller is basically saying he values this product enough to not give a refund to those who ask, it's counter-intuitive, but I can see how it works because of its contrast to the canned Guarantees on the rest of the sales pages you see out there.
    {{ DiscussionBoard.errors[6709671].message }}
    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by JasonParker View Post

      Guarantees have become almost an afterthought these days.

      They're slapped on sales pages with the same old boring language that has almost no effect.

      So when this seller is basically saying he values this product enough to not give a refund to those who ask, it's counter-intuitive, but I can see how it works because of its contrast to the canned Guarantees on the rest of the sales pages you see out there.
      I've always run my WSOs with no guarantee in place. That gives me the luxury of deciding on a refund case by case. If someone downloads my products and requests a refund within an hour or so, they don't get one. I don't have much of a problem with refunds.
      {{ DiscussionBoard.errors[6709688].message }}
  • Profile picture of the author Gene Pimentel
    I'm a huge fan of really short salesletters, and I love the refund policy!
    {{ DiscussionBoard.errors[6709702].message }}
  • Profile picture of the author Joseph Robinson
    Banned
    Something this short and with no refund guarantee would never work...Clicks buy button :rolleyes:.

    Reminds me of that 4 hour product creation thread you went head to head with AdwordsMogul in Suzanne . Wonder if it's the same OP...
    {{ DiscussionBoard.errors[6709703].message }}
    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Joe Robinson View Post

      Something this short and with no refund guarantee would never work...Clicks buy button :rolleyes:.

      Reminds me of that 4 hour product creation thread you went head to head with AdwordsMogul in Suzanne . Wonder if it's the same OP...
      lol ... now don't get started. Not the same OP and not making any comments on the product or the seller. He has a good reputation, I'm told and people like his products, so that's a factor in the success of this product, as well as some big affiliates promoting it.

      I was just really surprised when I was reading and all of a sudden it was done. lol, and I love the refund policy.
      {{ DiscussionBoard.errors[6709760].message }}
  • Profile picture of the author Chri5123
    Targeted list is at work here me thinks.

    Plus with a guarantee like that who could say no?

    I mean by the time you have written out an email asking for a refund you could nearly have your first product out there! :rolleyes:
    {{ DiscussionBoard.errors[6709792].message }}
  • Profile picture of the author jficarro
    With all the hype and pitches that we see so much, maybe this is perfect for the IM niche. And the whole refund thing is overplayed too.

    But in the end, I agree.... having a good reputation and setting up all the pre release items in place is what probably makes a WSO get numbers like that.

    2 months ago I "finished" a product for launch (mental stall on the upsell has caused a huge delay). I was going full force "trying" to set up pre launch lists, promotions, reviewers, JV's, etc... It can be a bit overwhelming - so good for him. I just hope it is a good product because the industry is getting a bad reputation from all the junk.

    PS. still fumbling around trying to make my WSO perfect before launch.
    {{ DiscussionBoard.errors[6709862].message }}
    • Profile picture of the author Alexa Smith
      Banned
      It's not "my style" at all, but I think it's very good (apart from the glaring grammatical error, which will doubtless not affect the sales one iota).

      I like the refund policy very much.

      As always, with these things, in that context (i.e. a WSO), so much depends on whose it is, I think? And I have no idea whose this is. But I like it.
      {{ DiscussionBoard.errors[6709971].message }}
      • Profile picture of the author Dan Curtis
        Originally Posted by Alexa Smith View Post

        It's not "my style" at all, but I think it's very good (apart from the glaring grammatical error, which will doubtless not affect the sales one iota).
        Maybe I overlooked it but I don't see any grammatical error's.
        {{ DiscussionBoard.errors[6710309].message }}
        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by Dan Curtis View Post

          Maybe I overlooked it but I don't see any grammatical error's.
          Maybe...but you have a whopper right here - "errors" is the correct plural. Not "error's" - that apostrophe denotes ownership or a missing letter.
          {{ DiscussionBoard.errors[6713933].message }}
          • Profile picture of the author SteveSki
            The letter was short but he also gave a link to read the first 20 pages of his product for free.... so those who were not in his market never read the additional 20 pages but for those who did purchase those 20 pages really did the selling... not the short intro letter. And his no refund policy gave him better posture and saved him from dealing with the serial refunders.

            Cheers,
            Steve
            {{ DiscussionBoard.errors[6714253].message }}
          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by The Copy Nazi View Post

            Maybe...but you have a whopper right here - "errors" is the correct plural. Not "error's" - that apostrophe denotes ownership or a missing letter.
            I think that was Dan's point, Mal? The same error as in the sales letter, referring to Warriors as Warrior's? "The greengrocer's apostrophe", we call it in England ...
            {{ DiscussionBoard.errors[6715181].message }}
  • Profile picture of the author GarrieWilson
    Shouldnt this be in the copywriting forum?
    Signature
    Screw You, NameCheap!
    $1 Off NameSilo Domain Coupons:

    SAVEABUCKDOMAINS & DOLLARDOMAINSAVINGS
    {{ DiscussionBoard.errors[6710157].message }}
    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by GarrieWilson View Post

      Shouldnt this be in the copywriting forum?
      ... or maybe the refund policy forum :rolleyes:
      {{ DiscussionBoard.errors[6710217].message }}
  • Profile picture of the author DavidG
    Personally - I think the headline really taps into what many people think about products these days...it taps into the CURRENT mindset that people have about products which creates a visceral emotion - which is something known to be a difficult thing to do. So unless the person hired a 10K quality copywriter, I might go on a limb and say it was a lucky one.

    And also the sales letter is small and fits on your screen - which will automatically grab the attention of people who are expecting the same B.S.

    The refund policy is something else that took good effect - people like gambling and this is a gamble. And apart from it being different - since the testimonials PROOF that he knows what he is talking about, the no refund policy makes it seem like his product is quality. It also proves that he doesn't need your money which is the opposite of the same ole - "Please buy NOW" which reinforces that his solution is legit and makes people think -"He seems to have this product thing down if he doesn't need my money - this might just be what I've been looking for."


    Anyways - that's my .02


    P.S. - the headline really provides a ton of info on where the market is at. So you can easily design a sales letter around this headline and hit a grand slam.

    edit: Don't forget the relationship with the list...
    {{ DiscussionBoard.errors[6712388].message }}
  • Profile picture of the author sbucciarel
    Banned
    lol ... this is what happens when a thread about the virtues of long sales letter vs short sales letter ends up in the Copywriting forum. It turns into a debate over apostrophes.
    {{ DiscussionBoard.errors[6715204].message }}
  • Profile picture of the author JasonParker
    Since the average person reads at an 8th grade level, all my testing has shown that grammar errors and typos have no impact on conversion.

    I guess it would only matter if your target market is full of English teachers, etc.
    {{ DiscussionBoard.errors[6715567].message }}
    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by JasonParker View Post

      Since the average person reads at an 8th grade level, all my testing has shown that grammar errors and typos have no impact on conversion.

      I guess it would only matter if your target market is full of English teachers, etc.
      Yes that's the sad reality.
      A long-awaited federal study finds that an estimated 32 million adults in the USA -- about one in seven -- are saddled with such low literacy skills that it would be tough for them to read anything more challenging than a children's picture book or to understand a medication's side effects listed on a pill bottle.
      Literacy study: 1 in 7 U.S. adults are unable to read this story - USATODAY.com

      Now who knows the difference between "compliment" and "complement"?
      {{ DiscussionBoard.errors[6716073].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by The Copy Nazi View Post

        Now who knows the difference between "compliment" and "complement"?
        All the same people who know the difference between "discreet" and "discrete". Nobody else.
        {{ DiscussionBoard.errors[6720642].message }}
  • Profile picture of the author Daniel Scott
    7% for a WSO is NOT good.

    That forum is incredibly warm... you can sell pretty much anything.

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

    {{ DiscussionBoard.errors[6716168].message }}
  • Profile picture of the author The Marketeer
    I've seen shorter "copies" than this. Not sure how well the others did though.

    This guy's reputation and his affiliate strategy probably has a lot to do with the conversion rate.

    The refund policy is using reverse psychology but only someone with a reputation and good track record can pull off a stunt like that successfully in true Rich Jerk style.

    I wonder if it would convert as well against a piece of standard length WSO copy.
    {{ DiscussionBoard.errors[6717461].message }}
  • Profile picture of the author Paul Hancox
    What it proves is that "COPY" is just one piece of the marketing / selling puzzle.

    An important one, of course. [Added to avoid the inevitable heckling from my fellow copywriters ]
    Signature
    PresellContent.com - How to sell without "selling"
    {{ DiscussionBoard.errors[6717641].message }}
  • Profile picture of the author mobii
    As crazy as that is, it was nice to be able to read a sales page in under a minute, or not have to watch a 30 min video just to get to the point. The refund is funny, I bet people click on it for that, as well as any other reason.
    {{ DiscussionBoard.errors[6752535].message }}

Trending Topics