How do you inject personality into a topic you know very little about?
The best type of content seems to be where the author shows passion and true enthusiasm for the subject. Well placed jokes and self-deprecating humor also works really well to engage the reader.
However how do you guys go about writing a piece of content full of these attributes when you know little about a topic? Sure you can do research, but that only really solves the informative aspect of the content.
Thanks
Martin
- Jack Trout
"The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman
Stacey Mathis
Stacey Mathis Copywriting
The Copywriter's Highway to Success
http://www.staceythewriter.com
Twitter: @staceythewriter