Writing Hot Copy That Gets Results.
The more you understand your target market, the easier it will be to sell to them. You need to understand their point-of-view, the problems they have and how much they'd like a solution.
To help you further, here are some important human motivators that have been identified by psychologists. They will help you in understanding what motivates your readers to take action:
. Fear
. Exclusivity
. Guilt
. Greed
. Need for approval
. Convenience
. Pleasure
Some people might see it as unethical to play too hard on the emotions of their potential customer, but you can use this information to really understand what motivates your target market and do it within your levels of comfort.
Think about your product:
What is the single most important reason your target audience would want to buy it? You need to be able to empathize with your target market, identify their problems and show how your product solves that problem. If you think too generally about your target market, the passion is lost in your copy and it's tough to get anyone excited about anything.
To help you further, here are some important human motivators that have been identified by psychologists. They will help you in understanding what motivates your readers to take action:
. Fear
. Exclusivity
. Guilt
. Greed
. Need for approval
. Convenience
. Pleasure
Some people might see it as unethical to play too hard on the emotions of their potential customer, but you can use this information to really understand what motivates your target market and do it within your levels of comfort.
Think about your product:
What is the single most important reason your target audience would want to buy it? You need to be able to empathize with your target market, identify their problems and show how your product solves that problem. If you think too generally about your target market, the passion is lost in your copy and it's tough to get anyone excited about anything.