Coat-of-Arms Sales

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With 600 million mailings, at $2 for each one-page report, how much revenue do you estimate Halbert's Coat-of-Arms letter generated? (not including the backend) What would have been the conversion rate on that product?
#copywriting #coatsofarms #sales
  • Banned
    $40 million in 20 years.


    Mark Andrews
    • [ 1 ] Thanks
    • [1] reply
    • I'm missing something. Not hard.

      I don't know what it costs to mail in the US but if it was just 10c a shot 600 million would be $60million and that is before any logistics and staff come into play.

      So to make $40m seems like negative $20m plus all those other costs.

      Dan
  • I found this page which I've never seen before. Gary covers French heraldry, alcoholics, never giving up until you get a yes, geeks, taking in 20,000 checks a day, getting your own bank, impressing your father, and more adventures as he discusses the Coat-of-Arms letter story in this interview with Mark Joyner:

    The Gary Halbert Letter
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    Coat-of-Arms Sales

    With 600 million mailings, at $2 for each one-page report, how much revenue do you estimate Halbert's Coat-of-Arms letter generated? (not including the backend) What would have been the conversion rate on that product?