Please critique this sales letter - Just starting (Updated 8/27/12)
EDIT: See revisions below. I will try to keep the first post updated to make it easy to follow.
Revisions:
Revision 1: http://www.tpmarketingsolutions.com/salesletter2.pdf
Revision 2: http://www.tpmarketingsolutions.com/salesletter3.pdf
Revision 3: http://www.tpmarketingsolutions.com/salesletter4.pdf (Sent out 50 of these so far)
Revision 5: http://www.tpmarketingsolutions.com/salesletter5.pdf (added 8/17/2012)
Revision 6: http://www.tpmarketingsolutions.com/salesletter6.pdf (Updated 8/21/2012)
Revision 7: http://www.tpmarketingsolutions.com/salesletter7.pdf (added 8/22/2012)
Revision 8: http://www.tpmarketingsolutions.com/salesletter8.pdf (added 8/27/2012)
Don't Let Your Competition Steal YOUR Customers!
Like most business owners I am sure you understand the importance of customers. Without them, you wouldn't have a business right? So the idea is to get as many customers through your doors as you can - and that takes advertising. But, it's hard to decide where to spend your hard earned advertising dollars. Believe me I know, I have been in your shoes! I have spent thousands upon thousands of dollars on all sorts of advertising over the years trying to figure out what works, and unfortunately wasting money on what doesn't, so I can feel your pain! That's why I want to help you get the most for your advertising dollars. It all comes down to return on investment, because that's exactly what your advertising should be - an investment that makes you more money!
Traditionally, you could run radio ad's. But there's a chance that most of the people who do hear your ad on the radio are not in your local area, or they are listening to their MP3 players, or listening to satalite radio in their cars so they will never even hear your advertisement. So how about TV ads? Well those USED to work well too, but now a days with things like DVR's people skip right through the commercials.
So the next tried and true step would be direct mail. And yes - it does work great - but only when it's done correctly. You have to understand, people are bombarded with advertisements in their mail everyday. Most of it hits the trash can before they have a chance to open it. So I am sure you are wondering how you can beat those odds of being sent right to the landfill. That's where we want to help you! Want the best chance of being noticed by 10,000 potential customers at an affordable price? Then you will want to advertise on our huge 9" x 12" size full color mailers. They do not go unnoticed! They are actually usually the first thing people will see when they open their mailbox because of their size. And just think - your ad is not buried inside an envelope along with your competitors (like some other companies do) that most people just throw away without even opening! With our huge mailer, people will see your ad and your special offer right away as there is no way they can miss it!
I know what your thinking. It's not going to be cheap to advertise to 10,000 potential clients, with the artwork design, printing, postage, and more. And with a typical direct mail campaign, you would be correct. BUT, luckily for you we are doing a co-op with other local businesses (in other niches of course that do not compete with you since you will be exclusive) to make it more than affordable for you. We are talking only a few pennies per household delivered! No where else will you find that much value for your advertising dollars. But only if you act quickly as it's first come - first served! So if you want to stick it to your competition then call today and make that investment in your business by reserving your spot... before your competition does! Here's your chance to steal THEIR customers!
Rob Mirsky
TP Marketing Solutions
(810) 545-****
email:
P.S.- Act today and I will take $100.00 off any ad spot you want. That makes it as low as $0.04 per household - DELIVERED! See the reverse side for the available sizes and pricing.
P.P.S. - Plus, as an added bonus, we will include your special offer on our mobile website and social media pages. Not only will your future new customers be able to access your special offer from anywhere with their mobile phone, but they will also be able to tell their friends about your business as well! All at no additional cost to you.
Andrew Gould
Andrew Gould
Andrew Gould
Earns Me Over $146.72 in 12 Hours. This is Weird, But it Works!
Cheers,
Winston
The Beginner's Doctor
Cheers,
Winston
The Beginner's Doctor
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)
Cheers,
Winston
The Beginner's Doctor
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)
Deliver Bigger.
Deliver Bigger.
Deliver Bigger.