B2B Clients- Changing Approaches
If you have b2b copywriting clients, you know the appeals and pitches are different. That is slowly changing as b2b buyer's decisions are increasingly influenced by social media and other factors.
Keeping B2B Enthusiasts Enthused - Forbes
Read how they discovered a tiny hook about an ice cube maker that turned into a huge campaign, how SABIC is so invested in making sure their clients are successful they helped Land Rover build a whole new model, and why, just like with women, if a client says "everything's fine," things are anything but.
Keeping B2B Enthusiasts Enthused - Forbes
Read how they discovered a tiny hook about an ice cube maker that turned into a huge campaign, how SABIC is so invested in making sure their clients are successful they helped Land Rover build a whole new model, and why, just like with women, if a client says "everything's fine," things are anything but.
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