If copywriters created banners... what would they have??

by 5 replies
7
As a copywriter what would you want to see in a header image for a website?

I'm working with a website guy and conscious that most headers might have a company name (not matter how vague the name) but I'm thinking we need to either have an angle or focus on our biggest benefit. The one our clients are really looking for.

As a general rule, what would you as a copywriter like to see in a header image for a website? This particular business has classes in the fitness industry.
#copywriting #banners #copywriters #created
  • Here's a good example of one...The World's #1 Trust-Based Sales Trainer - Ari Galper's Unlock The Game

    Look at all the trust building elements.

    You've got the face of a real person.

    You've got legally protected names,
    which means he is the only one with this information,
    therefore an authority.

    It clearly tells who it's for.

    It shows media mentions.

    Clearly shows phone numbers so as not to hide behind email.
    Also phone numbers from different countries means it has authority by it's
    international reach.

    Engineer as many trust building elements as you can.

    Best,
    Ewen
    • [ 2 ] Thanks
  • Check out Barry Callen's Perfect Phrases for Marketing and Sales Copy at amazon.com. It has excellent info. on taglines for website headers etc.
    • [ 1 ] Thanks
  • Just went to Amazon and it's a bank breaking £4 which is about $7 and comes with these might fine words "Barry Callen, is TRULY an industry great having worked with Ogilvy & Mather which means it's definitely worthy of a read!
  • Thank you.

    It's also clearly identifies it's market with the line for entrepreneurs and sales team and selling made painless which I'm guessing is his biggest/most relevant benefit or USP.
    • [1] reply
    • Partly the benefit.

      But the mostly overlooked benefit is having stuff on your website that matches what the visitor wants.

      So often there is a disconnect.

      Best,
      Ewen
      • [ 1 ] Thanks
Join the discussion

Next Topics on Trending Feed

  • 7

    If copywriters created banners... what would they have??

    As a copywriter what would you want to see in a header image for a website? I'm working with a website guy and conscious that most headers might have a company name (not matter how vague the name) but I'm thinking we need to either have an angle or focus on our biggest benefit. The one our clients are really looking for.