The Mark of a Born Marketer
It's been said that the sweetest sound to our ears is that of our own name. Some demographic studies show there may be larger implications to that than we ever imagined.
Here's an article that examines the scientific literature on the subject and explores how the sound of our names affects our decision making.
From the abstract:
"Because most people possess positive associations about themselves, most people prefer things that are connected to the self (e.g., the letters in one’s name). The authors refer to such preferences as implicit egotism. Ten studies assessed the role of implicit egotism in 2 major life decisions: where people choose to live and what people choose to do for a living... Studies 7–10 suggested that people disproportionately choose careers whose labels resemble their names (e.g., people named Dennis or Denise are overrepresented among dentists). Implicit egotism appears to influence major life decisions."
So...how many other Marks, Marcs, Marcos and Marcuses are have chosen marketing as their life's work?
Sound off!
Here's an article that examines the scientific literature on the subject and explores how the sound of our names affects our decision making.
From the abstract:
"Because most people possess positive associations about themselves, most people prefer things that are connected to the self (e.g., the letters in one’s name). The authors refer to such preferences as implicit egotism. Ten studies assessed the role of implicit egotism in 2 major life decisions: where people choose to live and what people choose to do for a living... Studies 7–10 suggested that people disproportionately choose careers whose labels resemble their names (e.g., people named Dennis or Denise are overrepresented among dentists). Implicit egotism appears to influence major life decisions."
So...how many other Marks, Marcs, Marcos and Marcuses are have chosen marketing as their life's work?
Sound off!
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