It's kind of an interesting subj so I thought I'd post it here...
It's about how certain phrases and words lose their power and yet they keep being used.
For example... "Killer Copywriter"
At one point (probably when John Carlton started using it) those two words probably held a lot of emotional juice.
Now the emotional juice has been squeezed out of it.
Another example... "Massive traffic"
Another... "Seasoned marketing veteran"
Another... "into the stratosphere"
Another... "in the trenches"
Know what I mean?
You probably get people rolling their eyes instead of feeling an emotional punch you want with these suckers...
(That's why I think it's a good idea to change them).
Anyway, I could be wrong.
Who the heck knows.
Just something to think about...