Studying branches of logic such as logical fallacies and exploiting them in your copy gives you an unfair advantage.
Do not take "exploiting" as evil in this context!
Seamlessly blend logic and hype. Encapsulate the premises of your argument right from the beginning in an airtight irrefutable way and take it from there!
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The Copy Warriors -
Thanks
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KaplanT4 -
Thanks
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WhoElseWantsTheTruth -
Thanks - 1 reply
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Steve The Copywriter -
Thanks
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