I let him in on a deep unconscious trigger I developed and use in virtually every letter I write, especially in the financial, health and relationship markets.
I learned early on that when a person hasn't done something (i.e. has little or no practical reference points for something,) like making $30,000 in a single month...
...he or she will have a lot of resistance to the idea they can accomplish what your copy declares.
So if you're selling a product or service that communicates how your prospects can make massive amounts of money, it's going to feel pie-in-the-sky.
Most people don't take responsibility for creating the amount of money they have.
They think it's just the cards they were dealt.
If a prospect doesn't believe they created what they have, how are they supposed to reconcile creating something else, like $30,000 a month?
Their limiting beliefs and judgments won't let them FEEL like it's a real opportunity.
People can't typically manifest more than what they have - until they acknowledge they created what they do, are and presently see in their bank accounts.
So cool little trigger to use in your copy when your benefits can fundamentally change your prospect's lives in truly mind-blowing ways...
...is to help them take responsibility for creating their own self-imposed limitations.
There are infinite ways to accomplish this, from hitting them over the head with a 2x4 (e.g. It's not the economy's fault; you're too focused on your own problems to ever see the opportunities that are begging for your attention...)
...to subtlety nudging them to accept they are somehow the common denominator for what they create (e.g. It doesn't matter what you've already created or what anyone else is financially experiencing, you're fully capable of tapping into all the money you want, need and deserve - if you stop letting your current results dictate your future.)
When you can help people take some accountability for where they are, their resistance to actually taking the steps that will reveal the change only your product or service can create... will soften.
And you will have overcome a deep, unconscious objection to generate WAY more conversions than if you do NOT utilize this technique in some way, shape or form.
Take it or leave it.
P.S. In the spiritual and mindset communities, people spend thousands upon thousands of dollars trying to learn how to manifest. It's the biggest pile of chicken manure ever, because everyone who pays their money to learn these techniques almost NEVER realizes or acknowledges they already created their reality. They just don't like it, so it must be because of what's happening out there, right? Why do you think all of these manifestation techniques (I'm look at you Law of Attraction) fail to get people the results they want? How CAN it work for people when they don't take responsibility for creating their present circumstances? It's an unconscious obstacle that's almost impossible to overcome or reconcile - until it's acknowledged.