seems to have bigger and bigger elements of trust.
First Ewen Mack posted this answer to one of my
questions about creating banners.
Here's a good example of one...The World's #1 Trust-Based Sales Trainer - Ari Galper's Unlock The Game |
Look at all the trust building elements.
You've got the face of a real person.
You've got legally protected names,
which means he is the only one with this information,
therefore an authority.
It clearly tells who it's for.
It shows media mentions.
Clearly shows phone numbers so as not to hide behind email.
Also phone numbers from different countries means it has authority by it's
Engineer as many trust building elements as you can.
using testimonials and credentials whereas before I always
saw testimonials as elements of proof your system or service works.
But no... this was about how creating the feeling of trust
and helping the reader relax.
Is this something that's should always be at the forefront of your
mind because I rarely hear people talk about it. I think there are
suitable differences between proof, believability and trust.
Maybe I'm just confused and reading the wrong books