A Dirty copywriting secret

Thanks for that.

I see it working the right sequence in the buyers thinking.

Thanks for the little formula.

Best,
Ewen

Actually very handy little advice. I'll be sure to experiment with it in my texts. Thanks.

dude ..yeah that concept is pretty cool....not sure about the conversations about you being a writer or whatever.,.

....but damn noticed 2 typos in your posts already....s/b "subtle" not suttle and "copywriter"...like you're writing something;;

...not like copyright like a patent....sheesh man.

The following snippet is from the beginning of my sales copy.

Discover the 7 Hottest Secrets of Figure Drawing-

Draw Remarkable Figures in Two Weeks

Ever feel so frustrated with your figure drawings you just want to give up? Is it even hard to draw a cartoon?

You see other artists' work and think, why can't I draw mind-blowing figures like that? I used to feel the same way until I discovered the hottest secrets of figure drawing, and I'm going to share them with you.

Tim thought he would never be a concept artist because his figure drawings weren't good enough, but then he found my 10 hour course, and guess what? He's now a concept artist.

my ... this/the ... your

It's a little tip but powerful.
Thanks for your sharing.

Thanks for sharing that tip, Masterpaintingnow.

I think its a very good little technique. And if its been tested and the results show it does have a positive result then id use it definately. But did you feel more confident using that technique as it may show in your confidence that the product is good whereas when u didnt use the technique your confidence wasnt so high therefor not as good a sales pitch?

Good sales technique - The transference of ownership. I've seen it work many times, though typically when the sale is a tangible item that the prospect can see and touch. It's particularly effective when you allow the prospect to physically hold the item in their hands, referring to it as "their knife/vacuum cleaner/encyclopedia."

Like some of the other folks here, I'm not sure how effective that is with the written word. Without having a physical product in front of them, you're not really appealing to ownership of a tangible good. In most cases, you're going to want to sell them on the concept of what that good or service can do for them.

In other words, if you're selling a drawing course, what seems more likely to be effective - The idea of them "owning" a drawing course, or the idea of them becoming a great artist? If you get them to picture themselves as the next Rembrandt, they're far more likely to see your course as the pathway to success - rather than seeing themselves "holding" your course as a possession, or imagining what it would be like to study using your classes.

It sounds like you've had some real success with that technique. But consider that certain niches such as art courses or music lessons are going to bank on a prospect's emotion and vanity. Your headlines do a good job of appealing to that vanity and frustration, and the idea that your course can connect the dots for them in a few simple steps.

Imagine for a second that you're pitching psoriasis cream instead. Would the same technique be as effective - i.e., "My psoriasis cream will clear up your skin.....(skim down page)..."With your psoriasis cream you can wear short sleeves in public again!"

My gut tells me that the prospect is going to be more excited about the idea of wearing short sleeves in public again than they are actually "owning" the physical bottle of cream.

Keep in mind I'm new here, so everything I say could be totally wrong And I'll admit it if that's the case. But I did want to share a few ideas I had from your original post.