What am I actually saying with this statement?

14 replies
Hi Warriors,

What do you perceive this to mean?

"We build on your trust."

This is coming from a company that Builds New Homes, Remodels and does Restorations on existing Homes.

Thanks,
Have a Great Day!
Michael
PS, I've had a long day so my mind is having trouble with this???
#statement
  • Profile picture of the author JacMer
    Hi Michael,

    To build on ones trust, there must be a relationship to build upon.
    Maybe they are aiming at previous customers. If that be the case, they should just go up and knock on the customers door and build that relationship into a new house order or maybe that customer knows someone looking to build.
    The possibilities are endless.

    Hope that helps.
    Jack
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  • Profile picture of the author Alex Cohen
    Originally Posted by Michael Mayo View Post

    Hi Warriors,

    What do you perceive this to mean?

    "We build on your trust."

    This is coming from a company that Builds New Homes, Remodels and does Restorations on existing Homes.

    Thanks,
    Have a Great Day!
    Michael
    PS, I've had a long day so my mind is having trouble with this???
    It has a double meaning.

    First, you can trust them to do your building work.

    Second, your initial trust will grow as your relationship with them continues.

    Alex
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    • Profile picture of the author Enfusia
      They need a new slogan.

      That implies that I should trust them before they earn it. Sorry, that ain't happening any time soon.

      I can completely see why your brain shot it back out and would not accept it.

      They likely think it's clever. But it actually builds skepticism in people who think about the words others say and they say to other.

      Patrick
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    • Profile picture of the author Ttone7
      You can trust them to physically carry out and work and to mentally look after you as a customer
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  • Profile picture of the author Michael Mayo
    Their present slogan is "You can trust us to Build or Remodel your Home."

    The OP was a first though that came out of my mind and for some reason I couldn't
    decide if it was what I was trying to convey hence the reason for my OP.

    What would be a way to say you can trust them with out drawing skepticism/doubt?

    Thanks,
    ~MM~
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    • Profile picture of the author Steve Hill
      Originally Posted by Michael Mayo View Post

      Their present slogan is "You can trust us to Build or Remodel your Home."...What would be a way to say you can trust them with out drawing skepticism/doubt?
      The current slogan and the "We build on your trust" slogan don't work for me. The first says "We're honest, trust us!" which of course may make people suspicious, and the second is a bit vague....it could be a slogan for a bank or practically any business.

      What about using implied social proof? If they were a regional builder in Southern California, for example, something like "SoCal's Most Trusted Builders" gets around the issue of asking the customers to trust them directly, but perhaps the customers can trust the (implied) opinion of others.
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  • Profile picture of the author Andrew Gould
    There was a recent thread on a similar topic you might find interesting:

    http://www.warriorforum.com/copywrit...ey-honest.html

    And if you haven't already got it, this book is definitely worth picking up:

    Amazon.com: POP!: Create the Perfect Pitch,...Amazon.com: POP!: Create the Perfect Pitch,...
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    Andrew Gould

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  • Hi Michael,

    "We Build On Your Trust"

    I wouldn't use it.

    To me - it sounds like the builder is depending on the customers trust - to be able to build.


    Steve
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  • Profile picture of the author lewiswharf
    Build with confidence.
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    -Lewis

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    • Profile picture of the author mrdomains
      Originally Posted by lewiswharf View Post

      Build with confidence.
      I agree with lewiswharf - chuck the trust bit out and turn it around. I would focus it on the builders though:

      We Build With Confidence

      Leave it to the reader / buyer to angle it in their mind... how did they get confident? because they are experienced? or because I trust them? or both?..
      all good... and free
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  • Profile picture of the author sabinavarga
    Knowing what the company does, I read "We build on your foundation".
    Not knowing what the company does, I read "You put your trust in us, and we'll deliver the work (or not)". I tend to agree with Enfusia on this.
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    • Profile picture of the author Sandor Verebi
      Hi Michael,

      Crossed my mind, what happens if the slogan maker thought about of his own construction company in mind. Each firm is able to expand only if it acquires the trust of their customers. This building company can evolving up on the trust it gained - so, it can develop on that base.

      But it is possible that I go wrong track.

      Anyway, relax.

      Cheers,

      Sandor
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  • Profile picture of the author stellaex
    Means you are going for work to them , it make sagacity that you are trusting them
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  • Profile picture of the author Michael Ten
    To me, it means that if the customer trusts you to try your services, then you will show that you are trust worthy.
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