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Landing Pages Analyzed For Conversion

by KingOfContentMarketing
4 replies
The good, the bad and the ugly of 15 different company landing pages:
15 Landing Page Examples Analyzed for Conversion (By a Honey Badger) | Unbounce
#analyzed #conversion #landing #pages
  • Profile picture of the author ewenmack
    I prefer where the split tester gives reasons why a change is made, based on a underlying principle that can be used again, and then results are shown.

    Best,
    Ewen
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    • Profile picture of the author Steve Hill
      Originally Posted by ewenmack View Post

      I prefer where the split tester gives reasons why a change is made, based on a underlying principle that can be used again, and then results are shown.
      Whichtestwon.com does this sort of testing:

      The World

      Although it is a paid site, if on their mailing list they do offer freebie light case studies on a regular basis. You can vote for which version you think is best, then they'll show the actual A/B test results.

      While opinions may vary about why one version beat the other, the results do speak for themselves.
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    • Profile picture of the author verial
      Originally Posted by ewenmack View Post

      I prefer where the split tester gives reasons why a change is made, based on a underlying principle that can be used again, and then results are shown.

      Best,
      Ewen
      You are going to be hard-pressed to find that sort of information.

      In the real marketing world, campaigns are run, sometimes with split testing, and then analyzed after-the-fact.

      Sadly, this is the norm.

      If you want to see tests that give results in terms of "underlying principles," you are going to have to shell out for some marketing publications.

      Alternatively, date a college girl and get access to her university's library.
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  • Profile picture of the author The Copy Warriors
    Pretty good stuff.

    In my opinion, the best way to write a landing page for a big brand company is with "disguised direct response"; i.e. visually appealing sales pages that present the same information in chunks that a sales letter would deliver in a linear format.

    I think that's what the most effective of these landing pages are essentially doing.
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