PRE checklist or what to ask yourself before asking us for a critique.
There is a good STICKY in this forum which gives some good advice on how to write your copy.
But, here are some questions to ask yourself before you ask all of us to offer our advice.
1. WHO is going to read this sales piece?
2. WHERE is the reader coming from?
3 WHY will they read it?
4 WHAT exactly do you want them to do? HOW?
See, the headline, the deck copy the body...the offer, all those things in the list of copy elements found in the sticky are all about the above.
So, before asking us, ask yourself
Where is the TARGETED traffic going to come from? Will I be paying for traffic via PPC, ADs or whatever? What will the cost of this traffic be?
Once a PERSON lands on my sales page, why will they be interested in it? What will the HEADLINE offer them in exchange for their immediate attention?
What do I have to offer which will help this ONE person with their life in some way? How does my offer make life easier, better or provide a solution to their problem?
Why would this person believe ME? What proof can I offer?
HOW can I ease the reader's skepticism about my offer?
BEFORE they buy my product or service, what is their State of Mind?
AFTER they buy my product or service what will be their state of mind and how does that help them?
Consider the answers to these questions, then BEGIN your copy with a headline or opening that directly gains their attention and keeps their attention.
THEN, once you have written your copy, and you have gone over the STICKY above and are able to answer these TWO primary questions, which are in my opinion the most important ones...
HOW is the reader going to find your sales page?
WHAT happens to them IF they do what you tell them to (buy or take further action)?
THEN, you can ask away.
I find it difficult to offer any useful advice to anyone who hasn't done their basic homework and have made a decent attempt to identify their potential customer.
It could be why we see fewer and fewer copywriters offering up critiques, and I speak only for myself here...I don't want to waste my time on someone who is wasting mine by not doing the most basic thing in copywriting...;.
Asking questions of your self, BEFORE asking us.
gjabiz
But, here are some questions to ask yourself before you ask all of us to offer our advice.
1. WHO is going to read this sales piece?
2. WHERE is the reader coming from?
3 WHY will they read it?
4 WHAT exactly do you want them to do? HOW?
See, the headline, the deck copy the body...the offer, all those things in the list of copy elements found in the sticky are all about the above.
So, before asking us, ask yourself
Where is the TARGETED traffic going to come from? Will I be paying for traffic via PPC, ADs or whatever? What will the cost of this traffic be?
Once a PERSON lands on my sales page, why will they be interested in it? What will the HEADLINE offer them in exchange for their immediate attention?
What do I have to offer which will help this ONE person with their life in some way? How does my offer make life easier, better or provide a solution to their problem?
Why would this person believe ME? What proof can I offer?
HOW can I ease the reader's skepticism about my offer?
BEFORE they buy my product or service, what is their State of Mind?
AFTER they buy my product or service what will be their state of mind and how does that help them?
Consider the answers to these questions, then BEGIN your copy with a headline or opening that directly gains their attention and keeps their attention.
THEN, once you have written your copy, and you have gone over the STICKY above and are able to answer these TWO primary questions, which are in my opinion the most important ones...
HOW is the reader going to find your sales page?
WHAT happens to them IF they do what you tell them to (buy or take further action)?
THEN, you can ask away.
I find it difficult to offer any useful advice to anyone who hasn't done their basic homework and have made a decent attempt to identify their potential customer.
It could be why we see fewer and fewer copywriters offering up critiques, and I speak only for myself here...I don't want to waste my time on someone who is wasting mine by not doing the most basic thing in copywriting...;.
Asking questions of your self, BEFORE asking us.
gjabiz
- Jack Trout