Do you want to sell someone, anyone, on anything?

An opinion maybe? A thought pattern? An idea perhaps? An idea for a product?

What do you want to share? What do you want to share with someone else for a profitable return?

A smile? A handshake? A word of encouragement? Love or affection? Company? Or simply money?

Every word you write...

...you paint a picture.

Each picture in each individuals mind will be different to someone else receiving the same words.

You can say one thing to one person and another thing to another person. Exactly the same comment. At exactly the same volume. With the same pitch, pace and power. Pause too in the same places.

And yet, said exactly the same way to two different people their interpretation emotionally, will be completely and utterly different, one from the other. And vice versa.

When you write words, when you speak words the tone and feel of your voice whether verbally or in print will create in the mind of the individual receiver - it will elicit an emotional response to your message or communication.

Like a magnet. Attracted to...

...or repelled from.

Or... a shrug of the shoulders.

The first choice should appeal to you most.

You want your words to elicit an emotional response in your favor?

Then think of colors. What color are your words?

A word.

One sentence.

A single paragraph.

A main headline.

A deck.

The art of persuasion - salesmanship-in-print. What color do your words inspire in the mind of the receiver? Vibrant positive emotions or confused emotions?

Copywriting. Laser focus. Pinpointing a clear direction of flow in the mind of the receiver in an intended direction.

Blurred focus or...

...sharp focus?

Never forget people are emotional creatures. Each with their own unique story. And some of them might just perhaps be your target market. They don't think as different as you might think believe it or not.

Copywriting is a lot easier than you might be given credit for understanding IF you learn how to break down the subject in to it's most simple... common components...

Wants.

Needs.

And desires.

Pretty much - given a few variations, we're all surprisingly similar. Think similarly. With a few variations in-between admittedly. The human lot looks complicated. But is a lot easier to comprehend when you look at the BIG picture.

On the whole, what do we share in common? No matter where you live?...

The need for love. Acceptance. Friends. Company or companionship. Kind words. An arm around the shoulder when we're sad. A shoulder to lean on when the going is rough. All emotions. Supply and demand.

When you supply emotion in our case, products, which you want to sell - consider...

...the emotional response you're creating in the mind of the receiver.

Look at your word. Words. Sentences. Read it. Them. In someone elses shoes. View your proposition through the eyes of the individual you're addressing.

What color do your words paint?

How do your words attract the people you want to attract - to your offer?

What do your words do to others emotions within their own mind space?

Smoking hot,


Mark Andrews