5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

To Solve or Not To Solve

by goindeep
4 replies
Do you solve the problem in your copy and then ask for the sale or do you mystify the solution until they buy and then you solve the problem?
#solve
  • Profile picture of the author ThomasOMalley
    You present your product or service in your copy as the solution to the prospect's problems. You don't solve their problem directly in the copy or they have no reason to buy your product or service.

    One side note: You can solve a smaller problem or concern in your copy to gain credibility in the eyes of your prospect or provide valuable tips and tricks in your copy...but the overall answer to their problems is your product or service.
    {{ DiscussionBoard.errors[6970419].message }}
  • Profile picture of the author Mark Pescetti
    You can absolutely solve the problem in your copy.

    Of course...

    Unless the prospect takes action and buys your solution, they're leaving the happy consequences you articulated on the table.

    Mark
    Signature

    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

    {{ DiscussionBoard.errors[6970953].message }}
  • Profile picture of the author Steve The Copywriter
    Mr OMalley and Mr Prescetti are right. The only thing you could do is solve the problem and then say "Now that I've really impressed you, let me show you how to solve this next problem"

    There would of course have be a fee involved with the "second" solution.


    Steve
    Signature
    http://www.warriorforum.com/warriors...right-now.html
    {{ DiscussionBoard.errors[6971383].message }}
    • Profile picture of the author goindeep
      I suppose It's not that simple.

      The solution is really, really simple. Its just no one is doing it. Or not many...

      Lets say for instance you are doing something semi-correct and then I come along and say "maybe just change this" and then it solves the problem.

      For example, just to paint the picture better; say you are cooking a pizza and it tastes nice but the base is always soggy. I come along and tell you that using a fork to pierce the dough before placing it in the oven and also using a pre warmed ceramic plate will solve the problem.

      Why would they then buy my "How to stop making soggy pizza" ebook?

      Its something they can implement without the product, the reason for the product is that If I just say here is the solution most people will just sit back and exclaim "wow, thats a good idea, how nice..." The product digs into the details, why the solution works, how to put it to use, how to make it work for yourself and how to motivate yourself to use it along with some other tid bits along the way.

      Wow I guess I just answered my own question there

      I believe this is a psycho therapy technique... lol, who would have thought Id answer my own question in my own thread...

      Its amazing getting thoughts out onto paper or a screen...

      Cool.

      Think I know what my friend needs to do now.

      Tell them the basic solution and then sell the plan to the solution, how to use it, put it to work for them, hints and tips to optimize it and a throw in motivational bonus.

      Does that sound right?
      Signature
      {{ DiscussionBoard.errors[6973544].message }}

Trending Topics